Danny Brager employs the resources from Nielsen’s extensive consumer information collection and analysis to get at who is buying craft brewed beer and why. The seminar reveals opportunities for brewers from a foundation of data.
Matty and Kelly share the systematic approach developed at New Belgium to detect, identify, pinpoint, isolate and ultimately destroy the source of the nastiest infections.
This presentation gives an overview of what trademarks are and why they are important to the craft brewer, providing detailed information on how to see if others are using the same mark, as well as …More
Safety consultant Matt Stinchfield leads a roundtable to discuss practices in breweries that have safety professionals and how to ensure a safe environment in smaller breweries.
In a brewpub, you know the WHAT (beer ingredients, flavors, styles, etc.) needed to train your staff about beer. Now learn HOW to train your service staff to be beer salespeople, from the new hire …More
With the combined experiences of these technical brewery experts, there will not be many problems this panel cannot address. Bring your troubleshooting questions and learn from their experience.
Scott and his panel discuss how brewpubs can leverage the different social media outlets to develop their brands and build a loyal customer base.