NOTE: The material in this Members-Only page is made possible by BA membership dues. It is the property of the Brewers Association and is not intended to be shared, in this, or any altered form, outside of our network of member companies. This information should be considered private and not public.

We Picked A Wholesaler. Now What?

A session for breweries that have picked a wholesaler. Seminar covers next steps and what breweries need to think about to get things rolling.

Brewers Association

What Bars (and Bartenders) Know About Your Beer

Ray Daniels shares some of the insights gained by the Cicerone program through years of testing bartenders and beverage managers on their beer knowledge.

Brewers Association

Retailer Panel

Bump Williams Consulting’s Jeff Nowicki moderates Kroger corporate buying team members during this year‚Äôs retailer panel discussion. Gain insight into what buyers from America’s second-largest food retailer think about the craft segment, assortment decisions, partnering …More

Brewers Association

Hiring, Training and Managing Craft Beer Salespeople

Learn how to hire, train and manage craft beer salespeople for success. We’ll walk through each area and give you real world tactics you can put to use immediately to help drive profitable sales volume.

Brewers Association

Off-Premise Chain Sales Presentations

Steve Malcolmson discusses effective sales presentations and what works for retailers as they make decisions about brands, packages, displays and other retail matters.

Brewers Association

Surviving Rotating Handles

Craft beer drinkers always want something new, and this perception puts strain on brewers, distributors and retailers. This seminar discusses how to make the best decisions for your company in a world of rotating tap …More

Brewers Association