Presentations

NOTE: The material in this Members-Only page is made possible by BA membership dues. It is the property of the Brewers Association and is not intended to be shared, in this, or any altered form, outside of our network of member companies. This information should be considered private and not public.

Building Your Key Accounts Team: Lessons Learned

An overview of how Bell’s Brewery, Inc. built its key accounts team. Matt discusses lessons learned along the way and how you can implement them in your business.

Brewers Association

Crowdtasting: A New Approach to Beer and Food

Crack the pairing code. Get involved and updated on the latest work from the Beer & Food Working Group, which includes the American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone® Certification Program, and Denver Museum …More

Brewers Association

Distribution Contracts: The Good, the Bad, and the Ugly

This seminar will help you understand some of the key areas to be aware of when negotiating a distribution contract, including standard franchise law clauses and how to navigate them.

Brewers Association

Self Distribution: Temporary or Long-Term Solution?

This seminar will outline some of the benefits and drawbacks of self distribution beyond a brewery’s initial opening. Should you distribute your own brand, and possibly other brands as well? Explore different scenarios in this …More

Brewers Association

Today’s Numbers Are Tomorrow’s Sales

Plenty of sales data is available in the beer business; the question is how to make sense of all the numbers. Where do they come from? What do they mean? How do they impact your …More

Brewers Association

Training Successful Sales Reps

Your sales reps are on the front line, face-to-face with distributors, retailers, and consumers. Learn the most effective ways to successfully train your sales reps, whether for your home market or across the country.

Brewers Association

Retailer Panel

The retailer panel returns to the conference with a new lineup of representatives from various retailer channels.

Brewers Association

We Picked A Wholesaler. Now What?

A session for breweries that have picked a wholesaler. Seminar covers next steps and what breweries need to think about to get things rolling.

Brewers Association

What Bars (and Bartenders) Know About Your Beer

Ray Daniels shares some of the insights gained by the Cicerone program through years of testing bartenders and beverage managers on their beer knowledge.

Brewers Association