An overview of how Bell’s Brewery, Inc. built its key accounts team. Matt discusses lessons learned along the way and how you can implement them in your business.
This seminar will instruct brewers on how to partner with their distributor to achieve mutually agreed-upon goals.
Crack the pairing code. Get involved and updated on the latest work from the Beer & Food Working Group, which includes the American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone® Certification Program, and Denver Museum …More
This seminar will help you understand some of the key areas to be aware of when negotiating a distribution contract, including standard franchise law clauses and how to navigate them.
This seminar will outline some of the benefits and drawbacks of self distribution beyond a brewery’s initial opening. Should you distribute your own brand, and possibly other brands as well? Explore different scenarios in this …More
Plenty of sales data is available in the beer business; the question is how to make sense of all the numbers. Where do they come from? What do they mean? How do they impact your …More
Your sales reps are on the front line, face-to-face with distributors, retailers, and consumers. Learn the most effective ways to successfully train your sales reps, whether for your home market or across the country.
The retailer panel returns to the conference with a new lineup of representatives from various retailer channels.
Ray Daniels shares some of the insights gained by the Cicerone program through years of testing bartenders and beverage managers on their beer knowledge.
In this seminar, leading beer industry economists Bart Watson and Lester Jones help breweries learn how to find and use industry and government data for demand planning, market planning and business development.