Ray Daniels shares some of the insights gained by the Cicerone program through years of testing bartenders and beverage managers on their beer knowledge.
In this seminar, leading beer industry economists Bart Watson and Lester Jones help breweries learn how to find and use industry and government data for demand planning, market planning and business development.
A session for breweries that have picked a wholesaler. Seminar covers next steps and what breweries need to think about to get things rolling.
Join the conversation on beer and food pairing and the next steps being taken to bring science into how we pair. In this talk, we’ll take some of the key interactions we all experience during …More
Bump Williams Consulting’s Jeff Nowicki moderates Kroger corporate buying team members during this year‚Äôs retailer panel discussion. Gain insight into what buyers from America’s second-largest food retailer think about the craft segment, assortment decisions, partnering …More
Learn how to hire, train and manage craft beer salespeople for success. We’ll walk through each area and give you real world tactics you can put to use immediately to help drive profitable sales volume.
Understanding the difference between a good market and an average market may be the unique insight that drives your success or makes you stronger in an increasingly competitive craft beer industry. This panel discussion provides …More
This seminar is designed for brewery owners, managers, employees and anyone with a desire to own a brewery or brewpub and will address some of the legal issues those in the brewing industry commonly face. …More
Steve Malcolmson discusses effective sales presentations and what works for retailers as they make decisions about brands, packages, displays and other retail matters.
Craft beer drinkers always want something new, and this perception puts strain on brewers, distributors and retailers. This seminar discusses how to make the best decisions for your company in a world of rotating tap …More