This presentation will explain the attitudes and values that predispose people to choose craft beer and how this knowledge can be used to attract new consumers, including Hispanics and women.
The Gourdians, CBC favorites and music-making power trio, return for another seminar on the essentials of compelling, media-grabbing, beer-selling, fun-creating promotions, ideas, and storytelling. With live music, as always.
Discover the latest keyword trends and beer styles on a national and local level, explore the competitive landscape of beer, and understand the tools available to help you discover opportunities to differentiate your brand. We …More
The craft brewing world is a world unto itself. It takes some care and understanding of the environment to be successful. The best CFOs are translators between the brewing world and the business world. This …More
Trademark disputes come in all shapes and sizes. While some disputes are foreseeable and avoidable, others are completely unexpected. This seminar will provide a general overview of trademark disputes and will feature a panel of …More
This seminar will address legal and practical issues in dealing with partner disputes and separations and will provide helpful tips on how to address these issues up front.
This seminar will offer best practices for package design specific to the craft beer category, based on recent Nielsen study findings. Liked this presentation? You can learn more about this program here. Want one of your brands …More
Most craft brewing entrepreneurs think growing up means growing big. We disagree! Craft breweries are a driving force for societal change because they give anyone the chance to create a beautiful life while creating good, …More
This session will cover moving past the start-up phase to managing a business for growth and profitability. Learn what key performance metrics to rely on, as well as what they mean and how to hit …More
Simple ways to make your tap room a “third space” in order to develop regular guests, build a sense of community, instill loyalty and increase sales.