National chains are taking an increasing interest in American craft brewers. Their customers are seeking more flavorful, high quality, local beers. In order to help educate and strengthen small brewers’ relationship with national account buyers, the Brewers Association (BA) …More
With the September/October Sales & Marketing issue, we are pleased to present our “refresh” of The New Brewer. Along with an updated design, most noticeably the cover, we’ve also expanded the content.
The 2016 Craft Brewers Conference & BrewExpo America® (CBC) will take place May 3-6 at the Philadelphia Convention Center in Philadelphia, PA. The search has begun to fill CBC’s educational tracks with informative and thought-provoking seminars for conferencegoers.
In our annual Technical Brewing issue of The New Brewer, we take a look at some hot topics in brewing, including barrel aging and kettle souring. We also provide coverage and photos of the BA …More
The Brewers Association (BA) has completed its bi-annual comprehensive survey of America’s craft brewers. The Brewery Operations Benchmarking Survey tracks brewery operations information and industry benchmarks. The results of the 2014 survey are now available for BA members to download. Data collected from this …More
It’s that time again, when we tally the barrelage of the craft breweries operating in the United States and report on the growth numbers for the previous year for our annual Industry Review Issue. Craft …More
While all craft breweries take great care in selecting distributors to handle their brands, the criteria they use can vary greatly depending upon the brewery’s size. There are obviously common desirable characteristics among wholesalers for …More
Staff training is an important concern for many brewpub owners and managers. To address this key need, the BA brewpub committee developed Beer Server Training for Brewpubs. This free-to-download manual will be tremendously useful for all …More
The Nightclub & Bar convention and tradeshow, which celebrated its 30th anniversary earlier this month, once again hosted a craft brewers pavilion made up of five small and independent Brewers Association (BA) members. Brewers treated …More
With 600 exhibitors (up from 490 last year) from 11 countries, 161 categories of products and services, and an extra half day for attendees to make the rounds, this year’s BrewExpo America® is the biggest …More