News

BA Hosts Inaugural National Accounts Craft Expo at GABF

National chains are taking an increasing interest in American craft brewers. Their customers are seeking more flavorful, high quality, local beers. In order to help educate and strengthen small brewers’ relationship with national account buyers, the Brewers Association (BA) …More

Brewers Association

Now Available: Sales & Marketing Issue of The New Brewer

With the September/October Sales & Marketing issue, we are pleased to present our “refresh” of The New Brewer. Along with an updated design, most noticeably the cover, we’ve also expanded the content.

Brewers Association

New Brewery Operations Benchmarking Survey Data Available

The Brewers Association (BA) has completed its bi-annual comprehensive survey of America’s craft brewers. The Brewery Operations Benchmarking Survey tracks brewery operations information and industry benchmarks. The results of the 2014 survey are now available for BA members to download. Data collected from this …More

Brewers Association

Key Qualities in Craft Brewer-Wholesaler Relationships

While all craft breweries take great care in selecting distributors to handle their brands, the criteria they use can vary greatly depending upon the brewery’s size. There are obviously common desirable characteristics among wholesalers for …More

Brewers Association

BA Releases Beer Server Training Guide and Reference Manual

Staff training is an important concern for many brewpub owners and managers. To address this key need, the BA brewpub committee developed Beer Server Training for Brewpubs. This free-to-download manual will be tremendously useful for all …More

Brewers Association

Craft Brewers Featured at Nightclub & Bar

The Nightclub & Bar convention and tradeshow, which celebrated its 30th anniversary earlier this month, once again hosted a craft brewers pavilion made up of five small and independent Brewers Association (BA) members. Brewers treated …More

Brewers Association