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Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from the craft brewing industry’s top economist, Dr. Bart Watson.
Today, the Brewers Association released our mid-year growth figures. In this post, I want to delve into a few of the sources for these figures, what they show, and try to come to some conclusions about what they collectively mean for …Read More
As the brewing market has gotten more crowded, more and more Brewers Association members are producing products outside of just beer. In order to make sure that we’re providing our members with the best technical and market information, BA staff …Read More
Of all the state excise tax data sets, the California production data is perhaps the deepest and richest. Not only does it encompass more than 700 breweries, it also breaks out the production of those breweries by type (keg/case/tavern use/export), …Read More
What are the demographics of craft lovers and how have those changed in recent years? As craft beer has grown, the total population of craft drinkers has certainly grown too, but has it diversified? How? Where? Before we delve into these …Read More
This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, …Read More
We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that Paul Gatza and I mentioned …Read More
The new members only brewery production data spreadsheet is now posted on the Brewery Production page in the statistics section of the website. The “Brewery Data” file contains brewery control group production data and state data from the years 2011-2017. The …Read More
Recently, I outlined the mechanics of coming up with our small and independent craft brewery growth numbers. Today, I want to delve a bit deeper into those numbers and try to describe the changing nature of craft growth in 2017. …Read More
The data below provides a deeper dive into onsite sales by brewery type and business size. I’ve included both 2016 and 2017 data. The changes between those two years should be interpreted with some caution, as they may result either …Read More
With the annual release of craft brewing growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re interested in the larger …Read More
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