Brewery Visits Grow Beer: What Can the Whole Industry Learn?
New research suggests that beer drinkers who are visiting breweries are drinking more beer, whereas those that aren’t are drinking less.Read More
Displaying results 71-80 of 164
Sales and Marketing in a Changing Market
Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.Read More
Evolving Beer’s Supply Chain in an Era of Climate Change
Worried about climate change threatening beer sales? Here are three signs that the beer industry is well positioned to evolve and thrive even as the climate shifts.Read More
2018 GABF Medal Winners Analyzed
It’s time for the annual Great American Beer Festival medal recap! Take a look at the breakdown of the 2018 GABF medal winners by state, geographic region, and size.Read More
Mid-Year Growth Figures Show Contradictions and Challenges
Today, the Brewers Association released our mid-year growth figures. In this post, I want to delve into a few of the sources for these figures, what they show, and try to come to some conclusions about what they collectively mean for …Read More
What Are you Making Beyond Beer?
As the brewing market has gotten more crowded, more and more Brewers Association members are producing products outside of just beer. In order to make sure that we’re providing our members with the best technical and market information, BA staff …Read More
What California’s State Data Indicates About Brewery Business Models
Of all the state excise tax data sets, the California production data is perhaps the deepest and richest. Not only does it encompass more than 700 breweries, it also breaks out the production of those breweries by type (keg/case/tavern use/export), …Read More
Shifting Demographics Among Craft Drinkers
What are the demographics of craft lovers and how have those changed in recent years? As craft beer has grown, the total population of craft drinkers has certainly grown too, but has it diversified? How? Where? Before we delve into these …Read More
Craft Drinkers by DMA and Gender
This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, …Read More
Early 2018 Beer Style Trends
We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that Paul Gatza and I mentioned …Read More
Displaying results 71-80 of 164
Resource Hub