The Brewers Association (BA) has updated its Advertising and Marketing Code and also formed a new Diversity Committee, as announced at the 2017 Craft Brewers Conference & Brew Expo America®. These recent steps are tightly …More
Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.
As we celebrate National Beer Day, let’s look at what surveys tell us about beer compared to the other adult beverage categories. Survey results can be skewed toward any number of biases, but they can also …More
CraftBeer.com: have you heard of it? Have you visited it? Have you used it to promote your brewery or beers? CraftBeer.com is the Brewers Association’s beer lover-facing website, focused on telling the stories of small and …More
“Wherever you go, there you are. So where do you want to be?” I often end presentations with this quote, and it certainly rings true when it comes to manifesting one’s own destiny. Based on …More
The question of diversity in beer comes up again and again. Admittedly, it’s not an easy topic to navigate, both factually and emotionally. With the groups under the diversity umbrella representing multiple factions including ethnicity, …More
From Facebook to Twitter and Instagram, CraftBeer.com’s editor-in-chief provides social media tips and tricks for breweries.
Keg loss is a big issue for the craft brewing industry. The BA estimates that keg loss costs each brewery between $.46 and $1.37 per barrel of beer they produce.
Beercations Are Booming Beer tourism is a big deal. We estimate that in 2014, more than 10 million people toured small and independent craft breweries. That’s a lot of brewery tours. Just search “beercations” and you’ll …More
Prior to the Friday session of the Great American Beer Festival® (GABF), the Brewers Association hosted a press conference. On behalf of small and independent craft brewers and the Brewers Association Board of Directors, Scott Metzger shared …More
As craft beer continues to rise, so does the amount of data to digest. The ever-present question is, “Who is the craft beer lover and what makes them tick?” At the Craft Brewers Conference, held in …More