Communicating Craft

Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.

Dissecting Craft Brewer Data

So much has changed in the world of America’s small and independent craft brewers since I became the Brewers Association (BA) craft beer program director in 2007. The segment has grown exponentially as the total …More

Brewers Association

The Importance of Defining Small and Independent

American Craft Beer Week (May 15-21, 2017) is upon us. For the past 12 years, the Brewers Association Craft Beer Program has organized a national celebration dedicated to highlighting our small and independent craft brewers. …More

Brewers Association

7 Tips to Improve Your Press Release Emails

By Abby Berman Cohen It’s always exciting for me to see news from Brewers Association members. A new beer. A fun event. An April Fool’s joke. I’ve found myself on many breweries’ distribution lists for press releases. …More

Brewers Association

Guild Leaders Predict 2016 Trends

Predictions: Everyone loves them, especially because sometimes they turn out to be right! If I was a betting woman, I’d put my money on predictions from those most closely connected to today’s small brewers. Call …More

Brewers Association