Communicating Craft

Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.

Travelocity Debuts New Beer Tourism Index

Beercations Are Booming Beer tourism is a big deal. We estimate that in 2014, more than 10 million people toured small and independent craft breweries. That’s a lot of brewery tours. Just search “beercations” and you’ll …More

Brewers Association

Brewer Delivers Important Message to the Media

Prior to the Friday session of the Great American Beer Festival® (GABF), the Brewers Association hosted a press conference. On behalf of small and independent craft brewers and the Brewers Association Board of Directors, Scott Metzger shared …More

Brewers Association

Dissecting Craft Brewer Data

So much has changed in the world of America’s small and independent craft brewers since I became the Brewers Association (BA) craft beer program director in 2007. The segment has grown exponentially as the total …More

Brewers Association

The Importance of Defining Small and Independent

American Craft Beer Week (May 14-20, 2018) is upon us. For the past 13 years, the Brewers Association Craft Beer Program has organized a national celebration dedicated to highlighting our small and independent craft brewers. …More

Brewers Association

7 Tips to Improve Your Press Release Emails

By Abby Berman Cohen It’s always exciting for me to see news from Brewers Association members. A new beer. A fun event. An April Fool’s joke. I’ve found myself on many breweries’ distribution lists for press releases. …More

Brewers Association