By Abby Cohen With today’s proliferation of media, traditional news outlets aren’t the only journalists in town any more. Brands are increasingly becoming publishers, offering their own content that helps tell their story. Marketers are leveraging sponsored …More
Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.
Even if things are running smoothly, there are always adjustments that can improve the day-to-day experience for guests and staff.
If you have a smart phone and a brewery Facebook page, you should be utilizing Facebook Live.
The Brewers Association (BA) has updated its Advertising and Marketing Code and also formed a new Diversity Committee, as announced at the 2017 Craft Brewers Conference & Brew Expo America®. These recent steps are tightly …More
As we celebrate National Beer Day, let’s look at what surveys tell us about beer compared to the other adult beverage categories. Survey results can be skewed toward any number of biases, but they can also …More
CraftBeer.com: have you heard of it? Have you visited it? Have you used it to promote your brewery or beers? CraftBeer.com is the Brewers Association’s beer lover-facing website, focused on telling the stories of small and …More
“Wherever you go, there you are. So where do you want to be?” I often end presentations with this quote, and it certainly rings true when it comes to manifesting one’s own destiny. Based on …More
The question of diversity in beer comes up again and again. Admittedly, it’s not an easy topic to navigate, both factually and emotionally. With the groups under the diversity umbrella representing multiple factions including ethnicity, …More
From Facebook to Twitter and Instagram, CraftBeer.com’s editor-in-chief provides social media tips and tricks for breweries.
Keg loss is a big issue for the craft brewing industry. The BA estimates that keg loss costs each brewery between $.46 and $1.37 per barrel of beer they produce.