Archived Power Hour

Helping Brands Resonate with Diverse Audiences

The craft beer community’s diversity has gotten a lot of attention lately. During this Power Hour, Mike Kallenberger of Tropos Brand Consulting discusses approaches to expanding your brand’s appeal to women, Hispanics and African-Americans. Insights …More

Brewers Association

Hop Industry and Craft Brewing Market Update

In this Power Hour, Brewers Association Supply Chain Specialist Chris Swersey provides an update on the current hop industry and craft brewing market. Chris synthesizes data from the annual BA Hop Survey, Beer Industry Production …More

Brewers Association

Trade Practice Law Explained

In this Power Hour, alcohol beverage attorney and Brewers Association legal counsel Marc Sorini addresses the many issues that make up trade practice law at the federal and state levels. With some high-profile trade practice cases …More

Brewers Association

How to Utilize the BA’s Sustainability Benchmarking Tools

John Stier, the Brewers Association’s new sustainability mentor, outlines his role in collecting and compiling data for the annual Sustainability Benchmarking Report, the BA’s 2015 report and how the new Sustainability Benchmarking Tools will be …More

Brewers Association

Best Practices for the Management of Powered Industrial Trucks

The Brewers Association Safety Subcommittee has released a new resource, Best Practices for the Management of Powered Industrial Trucks. The document provides a helpful, consistent guideline for brewers to use when developing their safety programs …More

Brewers Association

Getting Inside the Mind of the Craft Beer Consumer

Speakers: Danny Brager, Senior Vice President, Nielsen Beverage Alcohol Practice; Danelle Kosmal, Vice President, Nielsen Beverage Alcohol Practice; Caitlyn Battaglia, Associate Client Manager, Nielsen Beverage Alcohol Practice At the end of the day, it’s the opinion of the consumer …More

Brewers Association

Fusarium Head Blight in Malting Barley

Fusarium Head Blight is a disease caused by several species of the mold Fusarium. The most common species affecting malting barley in Canada and the U.S. is F. graminearum. Concern over Fusarium infection in barley, …More

Brewers Association