Archived Power Hour

Making the Most of Your Brand with the Media

Garnering media attention can have great impact on your brand and the overall craft segment. Abby Berman Cohen, vice president at The Rosen Group and media relations consultant to the Brewers Association, discusses best practices when …More

Brewers Association

Good Manufacturing Practices for Craft Brewers

In this Power Hour, industry experts will explain the “what” and “why” of Good Manufacturing Practices (GMPs) as well as debut a new “how to” set of checklists and best practices. These resources will assist …More

Brewers Association

2015 Beer Category and Craft Segment Review

IRI’s Dan Wandel will give us an in-depth look at beer sales in 2015, with a special focus on the craft brewing segment. Using IRI’s extensive product database compiled by tracking sales in five distinct …More

Brewers Association

Mysteries Revealed: TTB Label and Formula Submissions

This Power Hour is a comprehensive labeling and formula tutorial from TTB’s new Malt Beverage Specialist, Michael Webster. Along with covering all the basics, plus highlighting prominent issues for first-time submitters of both Certificate of …More

Brewers Association

2015 Barley Crop Report

In this Power Hour, Ian Ward of BSG Select Ingredients presents the latest information about the barley crop, both domestic and international, covering yield volume and quality of the current year’s crop.

Brewers Association

Mid-Year 2015 Beer Category and Craft Beer Review

Beginning with an inclusive overview of beverage alcohol categories covering the first half of the year, Dan Wandel takes a detailed look at craft beer performance from the first of the year through the important July …More

Brewers Association

Getting Inside the Mind of the Craft Beer Consumer

At the end of the day, it’s the opinion of the customer that matters the most. Based on a survey commissioned by the Brewers Association, the Nielsen company recently took the pulse of a large …More

Brewers Association

On-Premise Insights for Craft Brewers

In this Power Hour, Guestmetrics VP of Strategy & Insights Peter Reidhead covers the on-premise sector and reveals how craft beer performs in the bar and restaurant arena and in competition with other alcohol beverages. Using data collected …More

Brewers Association