Archived Power Hour

Glass Recycling and Craft Brewers

Glass bottles are endlessly recyclable and can contain over 95 percent recycled content while maintaining structural integrity. In the U.S., however, the average recycled content of glass bottles is only 33 percent and many times …More

Brewers Association

Craft Beer On-Premise Insights: A View from the Bar

In this Power Hour, experts from Nielsen CGA (NCGA) take a look into the latest on-premise trends for the craft beer category in the U.S. and discuss how consumers are interacting with the category. CGA Strategy, Europe’s …More

Brewers Association

Helping Brands Resonate with Diverse Audiences

The craft beer community’s diversity has gotten a lot of attention lately. During this Power Hour, Mike Kallenberger of Tropos Brand Consulting discusses approaches to expanding your brand’s appeal to women, Hispanics and African-Americans. Insights …More

Brewers Association

Hop Industry and Craft Brewing Market Update

In this Power Hour, Brewers Association Supply Chain Specialist Chris Swersey provides an update on the current hop industry and craft brewing market. Chris synthesizes data from the annual BA Hop Survey, Beer Industry Production …More

Brewers Association

Trade Practice Law Explained

In this Power Hour, alcohol beverage attorney and Brewers Association legal counsel Marc Sorini addresses the many issues that make up trade practice law at the federal and state levels. With some high-profile trade practice cases …More

Brewers Association

How to Utilize the BA’s Sustainability Benchmarking Tools

John Stier, the Brewers Association’s new sustainability mentor, outlines his role in collecting and compiling data for the annual Sustainability Benchmarking Report, the BA’s 2015 report and how the new Sustainability Benchmarking Tools will be …More

Brewers Association