Beer Distributor & Retailer Resources

Through the work of the Market Development Committee, the Brewers Association provides sales and marketing resources for distributors and retailers.

These resources are published on BrewersAssociation.org and in the BA Insider—a free, quarterly email publication specifically for distributor members. Topics include SKU proliferation, category and seasonal beer management, draught quality best practices, and more!

Distributor News: SKU/Portfolio Management

Every distributor should have a unique strategy for portfolio management based upon their business objectives. We surveyed several top distributors from various regions in the U.S., along with several key craft brewers, to get their thoughts on how to opt

Brewers Association

BA Insider: Category Management

The BA Insider is a free email publication, sent quarterly by the Brewers Association. The recent issue addresses category management for the craft segment.

Brewers Association

Shelf Sets: Why We Need to Keep Craft Beer Set by Brand in the Chains

Jessica Jones, director of business process development for Ninkasi Brewing Company, provides in-depth analysis of shelf sets in chains. Industry professionals from all three tiers provide commentary on why shelf sets are best organized by brand.

Brewers Association

Other Resources

Education

There are additional resources for distributors in the Resources section of this site.

Tools

CraftBeer.com Articles

The BA acknowledges the importance of well-informed distributor and retailer tiers and therefore with the assistance of the Market Development Committee, has compiled these resources to further craft beer development.