Through the work of the Market Development Committee, the Brewers Association provides sales and marketing resources for distributors and retailers.
These resources are published on BrewersAssociation.org and in the BA Insider—a free, quarterly email publication specifically for distributor members. Topics include SKU proliferation, category and seasonal beer management, draught quality best practices, and more!
Every distributor should have a unique strategy for portfolio management based upon their business objectives. We surveyed several top distributors from various regions in the U.S., along with several key craft brewers, to get their thoughts on how to opt
The BA Insider is a free email publication, sent quarterly by the Brewers Association. The recent issue addresses category management for the craft segment.
Using regional statistics on gross profit, this article by Todd Stevenson of Lagunitas establishes that craft is under-spaced and retailers should strongly resist moving craft brands to the warm shelf.
Jessica Jones, director of business process development for Ninkasi Brewing Company, provides in-depth analysis of shelf sets in chains. Industry professionals from all three tiers provide commentary on why shelf sets are best organized by brand.
The BA acknowledges the importance of well-informed distributor and retailer tiers and therefore with the assistance of the Market Development Committee, has compiled these resources to further craft beer development.