Here are a few quick and easy tools for beer distributors and retailers to help increase or advance their knowledge of craft beer and the industry.
Using regional statistics on gross profit, this article by Todd Stevenson of Lagunitas establishes that craft is under-spaced and retailers should strongly resist moving craft brands to the warm shelf.
Jessica Jones, director of business process development for Ninkasi Brewing Company, provides in-depth analysis of shelf sets in chains. Industry professionals from all three tiers provide commentary on why shelf sets are best organized by brand.
BA Insider Newsletter
The BA Insider is a free quarterly email publication specifically for Brewers Association distributor members. Articles are also published in this section of BrewersAssociation.org.
Topics discussed are selected with a distributor audience in mind and are meant to increase awareness and ease of access to Brewers Association resources and news. Topics include: SKU proliferation, category management, quality and more.
The BA acknowledges the importance of well-informed wholesale and retail tiers and therefore, with the assistance of the Market Development Committee, has compiled resources to further the craft beer development of these tiers.