Seminars

NOTE: The material in this Members-Only page is made possible by BA membership dues. It is the property of the Brewers Association and is not intended to be shared, in this, or any altered form, outside of our network of member companies. This information should be considered private and not public.

Crafting Your Brand

This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand …More

Perfecting On-Premise Staff Training

Your servers and bartenders are your beer’s best friends, representing your brand and driving sales. Keep them motivated, increase your sales, and reduce employee turnover with effective staff training. Join Rich Higgins, Master Cicerone®, brewmaster, …More

Financial Economics of a Brewpub

In this seminar you will learn ways to manage your business and get the most out of your financial information using the balance sheet and income statement as tools. Topics include best practices benchmarking, complex …More

Keep Your Brewpub and Brand Relevant

With new breweries opening nearly every day, it’s important to make sure your brewpub and brand stand out. This panel of experts will share ideas for keeping your brand relevant in a growing and changing …More

Build a Better Beer Dinner

The traditional beer dinner format has grown stale and unexciting. This seminar looks at a variety of ways to inject fresh life and excitement into beer dinners and food pairings.

BA Brewpub Server Training Manual Panel

This seminar will present and discuss the first edition of the Beer Server Training Manual, which describes strategies and tools for brewpub and brewery owners and managers who perform staff training or would like to …More