This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand …More
Having an engaged staff that is invested in your business can help your brewpub succeed. This panel will explore the upside of sharing your business’ financial information with your employees and teaching them how to …More
Your servers and bartenders are your beer’s best friends, representing your brand and driving sales. Keep them motivated, increase your sales, and reduce employee turnover with effective staff training. Join Rich Higgins, Master Cicerone®, brewmaster, …More
Learn from two cheese pros how to boost pub sales with a strategic cheese program. The presenters will share case studies that highlight the opportunities and challenges.
In this seminar you will learn ways to manage your business and get the most out of your financial information using the balance sheet and income statement as tools. Topics include best practices benchmarking, complex …More
With new breweries opening nearly every day, it’s important to make sure your brewpub and brand stand out. This panel of experts will share ideas for keeping your brand relevant in a growing and changing …More
The traditional beer dinner format has grown stale and unexciting. This seminar looks at a variety of ways to inject fresh life and excitement into beer dinners and food pairings.
In this seminar you’ll find ways to engage and contribute to the needs of the community while reducing local advertising costs.
This seminar will present and discuss the first edition of the Beer Server Training Manual, which describes strategies and tools for brewpub and brewery owners and managers who perform staff training or would like to …More