Seminars

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Crafting Your Brand

This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand …More

Perfecting On-Premise Staff Training

Your servers and bartenders are your beer’s best friends, representing your brand and driving sales. Keep them motivated, increase your sales, and reduce employee turnover with effective staff training. Join Rich Higgins, Master Cicerone®, brewmaster, …More

Keep Your Brewpub and Brand Relevant

With new breweries opening nearly every day, it’s important to make sure your brewpub and brand stand out. This panel of experts will share ideas for keeping your brand relevant in a growing and changing …More

Financial Economics of a Brewpub

In this seminar you will learn ways to manage your business and get the most out of your financial information using the balance sheet and income statement as tools. Topics include best practices benchmarking, complex …More

BA Brewpub Server Training Manual Panel

This seminar will present and discuss the first edition of the Beer Server Training Manual, which describes strategies and tools for brewpub and brewery owners and managers who perform staff training or would like to …More

Brewpub Panel

This panel returns to CBC with a fresh lineup. A panel of representatives from brewpubs of various sizes from different regions of the country will provide an open forum for discussion of best practices.