This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand …More
Having an engaged staff that is invested in your business can help your brewpub succeed. This panel will explore the upside of sharing your business’ financial information with your employees and teaching them how to …More
Your servers and bartenders are your beer’s best friends, representing your brand and driving sales. Keep them motivated, increase your sales, and reduce employee turnover with effective staff training. Join Rich Higgins, Master Cicerone®, brewmaster, …More
This seminar will explore non-traditional methods of marketing to increase revenue, improve operations, and build brand loyalty. Industry experts will discuss their ideas including spicing up your brewery tour, partnering with local organizations, and more.
Learn from two cheese pros how to boost pub sales with a strategic cheese program. The presenters will share case studies that highlight the opportunities and challenges.
In this seminar you will learn ways to manage your business and get the most out of your financial information using the balance sheet and income statement as tools. Topics include best practices benchmarking, complex …More
With new breweries opening nearly every day, it’s important to make sure your brewpub and brand stand out. This panel of experts will share ideas for keeping your brand relevant in a growing and changing …More
This seminar will present and discuss the first edition of the Beer Server Training Manual, which describes strategies and tools for brewpub and brewery owners and managers who perform staff training or would like to …More
This panel of beer and food experts will present their concepts and discuss the challenges and opportunities of shifting the brewpub concept beyond the average food offerings.
This panel returns to CBC with a fresh lineup. A panel of representatives from brewpubs of various sizes from different regions of the country will provide an open forum for discussion of best practices.