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Cultivating Your Brand Advocates

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Link to article cultivating brand advocates mjtnb18
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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

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It's more important than ever to tap into the most powerful and effective channel available: word of mouth. Recruiting and cultivating brand evangelists will help build loyalty.

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