CBC Shorts distill full-length Craft Brewers Conference® (CBC®) seminar recordings into shorter-format audio clips highlighting major points and key takeaways.

In We Need To Talk About Your Brewery’s Website, Alison Wisneski (Director of Marketing, Lady Justice Brewing) explains how an effective website can boost taproom traffic and sales for your brewery. Wisneski covers everything from conceptualizing your site, must-have features, and common pitfalls to avoid.

In this CBC Short, we focus on one specific tip Wisneski shares. While seemingly simple, the suggestion to have a hidden page to bridge your social media accounts with your website can have several benefits, all of which help get more people in your taproom with a drink in their hand.

This short includes:

• The pitfalls of using a third-party Link in Bio tool
• The benefits of hosting your own Link in Bio page
• Why your Link in Bio page needs to be hidden
• How to set up a Link in Bio page on your website
• Domain authority and search engine optimization (SEO)
• A real-world example of a custom Link in Bio page (LadyJusticeBrewing.com)

If you’re ready to dive into the full 90-minute seminar or want to explore the hundreds of other seminar and webinar recordings, visit the CBC Presentations Archive.