The State of Non-Alc
Non-alc beer has rapidly evolved from niche to mainstream. Once overlooked, the non-alc category is now one of the fastest-growing areas in beverage alcohol, with craft producers driving much of that momentum.Read More
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Join the Club?
Do brewery membership programs still make sense in today’s market? Using data from 140 breweries, this analysis examines what membership programs generate in revenue and who’s actually participating. Exploring differences between monthly and annual tiers, the findings reveal how loyalty, pricing, and commitment intersect in modern craft beer. For breweries looking to drive taproom traffic, retain regulars, or rethink their membership program strategy, the data offers practical insight into what’s working, and why.Read More
GABF 2025: A Statistical Retrospective
The 2025 Great American Beer Festival is in the books—but the story doesn’t end with the awards ceremony. From coast to coast, the data reveals fascinating patterns across states, styles, and brewery types.Read More
All Benefits, No Doubt
What does the average craft brewery’s benefits package really look like? The Brewers Association’s latest Salary & Benefits Benchmarking Survey offers the answer.Read More
Wacky Headlines and Silly Claims Are Saving Craft Beer?
A recent New York Times opinion piece offered advice to what it claims is an ailing craft beer industry. In this data-backed response we break down the claims and add context from real industry trends. IPAs still dominate and wacky names aren’t the problem. Craft beer isn’t collapsing—it’s maturing. Dig into the data and see why this “death of craft” headline leaves something to be desired.Read More
9 Things Breweries MUST Know About Today’s Consumers
Consumer habits are shifting fast, and breweries need to keep up. Understanding these shifts isn’t just good business, it can be the key to staying relevant in a rapidly-evolving beverage landscape.Read More
Why Gen Z Isn’t Drinking Your Beer (And What You Can Do About It)
Gen Z is transforming the alcohol market, spending less overall yet shaping trends with their unique preferences. They seek authenticity, moderation, and flavors that go beyond craft beer stereotypes, while rejecting messaging that feels forced or outdated. Read More
What the Latest Taproom Data Reveals
New data from thousands of craft breweries reveals surprising shifts in taproom consumer behavior that could impact brewery bottom line.Read More
As Dining Shifts, Draught Beer Takes a Hit
The shift from full-service to non-full-service restaurants has cut into draught volumes.Read More
Know Your Market: Consumer Data Sets User Tutorial
To accompany the newly released 2025 Brewers Association Consumer Survey Data Sets, here is a short tutorial video on getting started.
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