Julia Herz

Julia is craft beer program director at the Brewers Association and publisher of CraftBeer.com. She is a homebrewer, a BJCP beer judge, Certified Cicerone®, co-author of the CraftBeer.com Beer & Food Course and co-author of Beer Pairing (Voyageur Press). In her role at the BA she serves as an educator and as a spokesperson for the association.

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How Are You Communicating Shelf Life?

Freshness matters. Distributors, retailers and beer lovers all expect brewers to establish shelf life estimates for each of their brands. Doing so is not only important to the reputation of beer as a beverage, but also …More

Lights, Camera, Action: TV Interview Tips for Craft Brewers

When I became Craft Beer Program Director at the Brewers Association in 2007, we had only 800 media contacts in our database. Today we have close to 4,000. The interest in small and independent craft brewers has grown exponentially, to the point that many of you are asked to field …More

Craft Beer Meets Pizza at International Expo

Pizza pie, oh my, oh my Just like craft brewed beer from small and independent U.S. craft brewers, pizza is art and nowhere was this more on display than the 2015 International Pizza Expo® where six …More

Beer and Health: Why Does Wine Get All the Attention?

Julia Herz, Brewers Association Craft Beer Program Director, recently published article in the Sept./Oct 2014 issues of The New Brewer arms brewers with knowledge on how to speak to the health benefits of beer. Attention Brewery …More