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Brand Level Growth Shows Future Challenges

Most of what I write about involves grand category averages. What determines category growth or decline, however, happens at a lower, brand level of aggregation. To that end, I decided to see how individual brands–both new and existing–performed in 2016. …Read More

Premiumization, Prices, and Positioning

The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has seen, as the dominant brands …Read More

2016 GABF Medal Winners Analyzed

Another year, another record number of entries for the Great American Beer Festival (GABF) competition. Once again, all 50 states entered the competition with 19 states sending more than 100 entries—up from 18 states in 2015. In addition to already being the …Read More

Has the Slowdown in Growth Continued?

Q3 Update The mid-year production survey made clear that craft brewing growth has slowed in 2016, but did that deceleration continue in the third quarter of the year? The answer is complicated, and illustrates the difficulty in nailing down any sector-wide statistics in …Read More

Displaying results 111-120 of 177