Bart Watson

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

  1. Off to Minneapolis to speak at Homebrew Con and the Beverage Alcohol Retailers Conference.
  2. In Washington DC this week for meetings and then SAVOR.
  3. Had a great visit with the Hawaii Craft Brewers Guild – now in Chicago for the Beer Marketers Insights Spring Seminar.
  4. Off to Cincinnati for the Ohio Craft Brewers Association Annual Conference
  5. Off to Kalamazoo for the MI Brewers Guild Annual Conference & Trade Show
  6. Off to San Diego to speak at the Brewbound Session

Read more from Bart Watson

Digging Deeper Into Beer Styles

The IRI Group has recently reworked their beer styles data and the results provide new insights into the changing nature of craft brewing over time. Their data can now be broken into approximately 100 styles, …More

Do Tasting Rooms Support Market Growth?

Does a tasting room help you grow your brand in distribution? In 2016, 9.4% of sales from small and independent brewers occurred at the brewery—up from 7% in 2015. That increasing percentage may cause some concerns from distributor partners, but there is growing evidence that the halo effect of tasting …More

Brewery Onsite Sales: Building Craft Brands

Much has been written about the rise of “own-premise” (i.e., at the brewery sales) over the past year. As seen from the TTB premises use number, own-premise sales have exploded in recent quarters. So how …More

Breaking Down the Craft Beer Growth Numbers

With the annual release of our growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re …More

Cans and Bottles: Craft Beer Packaging Trends

One of the most frequent data requests I’ve been getting recently relates to packaging. As with everything in craft, packaging is an area where change is the constant, so older analyses quickly go out of date. Packaging …More

2017 Predictions: Craft Beer Style Trends

I’ve been asked by a couple of BA members about my predictions for style trends in 2017. Let me start by saying that figuring out what other people will like in the future is pretty …More

Brand Level Growth Shows Future Challenges

Most of what I write about involves grand category averages. What determines category growth or decline, however, happens at a lower, brand level of aggregation. To that end, I decided to see how individual brands–both …More

Marijuana and the Beer Industry

There have been some reports in recent weeks which suggest that marijuana legalization is creating some drag on beer sales in states like Colorado, Washington, and Oregon (and there have also been reports arguing the …More

Premiumization, Prices, and Positioning

The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has …More

2016 GABF Medal Winners Analyzed

Another year, another record number of entries for the Great American Beer Festival (GABF) competition. Once again, all 50 states entered the competition with 19 states sending more than 100 entries—up from 18 states in 2015. In …More