The IRI Group has recently reworked their beer styles data and the results provide new insights into the changing nature of craft brewing over time. Their data can now be broken into approximately 100 styles, …More
- Off to Minneapolis to speak at Homebrew Con and the Beverage Alcohol Retailers Conference.
- In Washington DC this week for meetings and then SAVOR.
- Had a great visit with the Hawaii Craft Brewers Guild – now in Chicago for the Beer Marketers Insights Spring Seminar.
- Off to Cincinnati for the Ohio Craft Brewers Association Annual Conference
- Off to Kalamazoo for the MI Brewers Guild Annual Conference & Trade Show
- Off to San Diego to speak at the Brewbound Session
Read more from Bart Watson
Does a tasting room help you grow your brand in distribution? In 2016, 9.4% of sales from small and independent brewers occurred at the brewery—up from 7% in 2015. That increasing percentage may cause some concerns from distributor partners, but there is growing evidence that the halo effect of tasting …More
Much has been written about the rise of “own-premise” (i.e., at the brewery sales) over the past year. As seen from the TTB premises use number, own-premise sales have exploded in recent quarters. So how …More
With the annual release of our growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re …More
One of the most frequent data requests I’ve been getting recently relates to packaging. As with everything in craft, packaging is an area where change is the constant, so older analyses quickly go out of date. Packaging …More
I’ve been asked by a couple of BA members about my predictions for style trends in 2017. Let me start by saying that figuring out what other people will like in the future is pretty …More
Most of what I write about involves grand category averages. What determines category growth or decline, however, happens at a lower, brand level of aggregation. To that end, I decided to see how individual brands–both …More
There have been some reports in recent weeks which suggest that marijuana legalization is creating some drag on beer sales in states like Colorado, Washington, and Oregon (and there have also been reports arguing the …More
The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has …More
Another year, another record number of entries for the Great American Beer Festival (GABF) competition. Once again, all 50 states entered the competition with 19 states sending more than 100 entries—up from 18 states in 2015. In …More