Bart Watson

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

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Shifting Demographics Among Craft Drinkers

What are the demographics of craft lovers and how have those changed in recent years? As craft beer has grown, the total population of craft drinkers has certainly grown too, but has it diversified? How? …More

Craft Drinkers by DMA and Gender

This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, covering more than 200,000 respondents. Of the 238M 21+ adults …More

Early 2018 Beer Style Trends

We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that …More

Brewers Association Brewery Production Data FAQ

The new members only brewery production data spreadsheet is now posted on the Brewery Production page in the statistics section of the website. The “Brewery Data” file contains brewery control group production data and state data …More

Analyzing 2017 Craft Brewery Growth

Recently, I outlined the mechanics of coming up with our small and independent craft brewery growth numbers. Today, I want to delve a bit deeper into those numbers and try to describe the changing nature …More

Brewery Onsite Sales [Members Only Data]

The data below provides a deeper dive into onsite sales by brewery type and business size. I’ve included both 2016 and 2017 data. The changes between those two years should be interpreted with some caution, …More

Tasting Rooms are Part of the Solution

Because of the easy availability of scanner data, most of what we read about the industry comes from the off-premise. For craft, however, nearly 40% of its market occurs in the on-premise, a market which …More

Increased TTB Funding Benefits Small Brewers

For several years, the Brewers Association (BA) has pushed for full funding for the primary federal regulatory agency responsible for the brewing industry—the Alcohol and Tobacco Tax and Trade Bureau (TTB). The BA has not …More