New research suggests that beer drinkers who are visiting breweries are drinking more beer, whereas those that aren’t are drinking less.
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Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.
Worried about climate change threatening beer sales? Here are three signs that the beer industry is well positioned to evolve and thrive even as the climate shifts.
It’s time for the annual Great American Beer Festival medal recap! Take a look at the breakdown of the 2018 GABF medal winners by state, geographic region, and size.
Today, the Brewers Association released our mid-year growth figures. In this post, I want to delve into a few of the sources for these figures, what they show, and try to come to some conclusions about …More
As the brewing market has gotten more crowded, more and more Brewers Association members are producing products outside of just beer. In order to make sure that we’re providing our members with the best technical …More
Of all the state excise tax data sets, the California production data is perhaps the deepest and richest. Not only does it encompass more than 700 breweries, it also breaks out the production of those …More
What are the demographics of craft lovers and how have those changed in recent years? As craft beer has grown, the total population of craft drinkers has certainly grown too, but has it diversified? How? …More
This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from …More
We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that …More