Bart Watson

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

  1. Headed to Yakima to speak at Humulus U
  2. On my way to Orlando to speak at the Florida Brewers Conference.
  3. Off to Duluth to speak at the MN Craft Brewers Guild Business & Technical Conference
  4. was in Minneapolis to speak at Homebrew Con and the Beverage Alcohol Retailers Conference.
  5. In Washington DC this week for meetings and then SAVOR.
  6. Had a great visit with the Hawaii Craft Brewers Guild – now in Chicago for the Beer Marketers Insights Spring Seminar.

Read more from Bart Watson

2017 GABF Medal Winners Analyzed

Happy October everyone! The end of Oktoberfest means it’s time for my favorite blog post of you year: analyzing the Great American Beer Festival (GABF) winners! Frequent readers of the Insights and Analysis section (you …More

Do You Know Who Buys Your Beer?

One of the most common data requests from members concerns the demographics of craft beer drinkers (note to members: check out the recent Nielsen Power Hours for last of demographic data). For many breweries, however, they should also be asking a second question: are the people buying my beer the …More

The Demographics of Brewery Visitors

If you tuned into last week’s Power Hour, you may have heard the team from Nielsen share some of the data from our Craft Insights Panel (CIP) on why people visit breweries. You may have …More

An Inside Look at Mid-Year Craft Beer Growth Data

The annual mid-year growth estimate is out, and at first glance it may seem like the industry headwinds are increasing, as small and independent brewers continue to see growth decelerate. That said, I think there …More

Digging Deeper Into Beer Styles

The IRI Group has recently reworked their beer styles data and the results provide new insights into the changing nature of craft brewing over time. Their data can now be broken into approximately 100 styles, …More

Do Tasting Rooms Support Market Growth?

Does a tasting room help you grow your brand in distribution? In 2016, 9.4% of sales from small and independent brewers occurred at the brewery—up from 7% in 2015. That increasing percentage may cause some …More

Brewery Onsite Sales: Building Craft Brands

Much has been written about the rise of “own-premise” (i.e., at the brewery sales) over the past year. As seen from the TTB premises use number, own-premise sales have exploded in recent quarters. So how …More

Breaking Down the Craft Beer Growth Numbers

With the annual release of our growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re …More

Cans and Bottles: Craft Beer Packaging Trends

One of the most frequent data requests I’ve been getting recently relates to packaging. As with everything in craft, packaging is an area where change is the constant, so older analyses quickly go out of date. Packaging …More