Funding will be used to promote and complement international expansion opportunities for American craft brewers
Boulder, Colo. • February 9, 2022 — The U.S. Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS) has awarded the Brewers Association (BA) $929,048 through the Market Access Program (MAP) for the 2022 program year. This represents a 32% increase compared with 2021 and is a record MAP allocation for the BA.
Through the Export Development Program (EDP), the BA supports American craft brewers’ international expansion efforts through marketing and promotion activities around the globe, including participation in trade fairs and festivals, international beer competition entry fee coverage, a global beer importer network, export education, media relations, and market research.
Increased funding comes following USDA recognition of the program’s achievements in implementing and reporting on marketing activities in recent years, submission of success stories, and continued collaboration with FAS offices around the world.
“American craft brewers are widely recognized as pioneering the now global craft beer revolution through the innovative use of ingredients and a commitment to quality,” says Steve Parr, export development program manager, Brewers Association. “The BA is eager to express its appreciation for USDA’s longstanding partnership in promoting and supporting American craft beer exports. Combined with additional funding from other FAS programs such as the Agricultural Trade Promotion Program (ATP) and the Emerging Markets Program (EMP), this increased USDA support will allow for EDP promotional efforts in target markets to have an even greater impact.”
Since the EDP’s inception in 2004, American craft beer exports have increased by 1,400%, with a 2020 value estimated at $66 million.
The Export Development Program, which generates exposure for American craft beer through trade shows, festivals, seminars, media outreach, and competitions, among other activities, was initiated in 2004 with funds from the United States Department of Agriculture Market Access Program. There are now approximately 150 small and independent brewers exporting their beers from the U.S., by EDP estimates.