Temperatures are warming up, taproom patios are reopening, and consumers are gearing up for a fun, flavorful summer. Beer season is here, ushered in by American Craft Beer Week (ACBW), the annual celebration of craft beer hosted by the Brewers Association (BA).

From May 12-18, 2025, American Craft Beer Week serves as a reminder that breweries are vibrant community hubs. In 2024, 9,976 operating U.S. craft breweries employed 197,000 people. Most Americans live within 10 miles of a craft brewery.

This celebration goes beyond beer, reflecting consumer interest in new flavor profiles and beverage options. Many breweries have adapted their products accordingly, offering a variety of unique beer styles and beyond beer beverages including cider, seltzer, and non-alcohol options to appeal to a wider customer base. That expansion is paying off: 52% of breweries producing non-beer beverages experienced volume growth in 2024, a 10% increase compared to the overall category.

To help breweries spread the word about American Craft Beer Week and drum up community support, the Brewers Association has created a free, downloadable marketing toolkit containing ready-made assets for social media, email, web, and on-premise use.

To learn more about American Craft Beer Week, visit CraftBeer.com. To find a brewery near you, use the Brewers Association’s brewery directory.