American Craft Beer Week kicks off May 11. That may seem like a ways off, but the time to start stoking excitement is right now.

Download assets to promote your brewery before and during this weeklong celebration of American craft excellence. The toolkit contains logos, social media assets, animated GIFs, and more.

By the way, two things make this year’s event extra special:

1. It’s the 20th anniversary of American Craft Beer Week. Time flies when you’re celebrating the ingenuity and culture-shaping contributions of America’s small and independent brewers.
2. It’s also 250th anniversary of America’s founding (the semiquincentennial, if you like big Latin words). The ideals of freedom, independence, and shared destiny are all wrapped up in the brewing movement, so we’re leaning into this historical milestone with an Americana theme.

All in? Excellent. Here are two keys to a successful American Craft Beer Week—and by “successful” we mean fun for your fans and profitable for your brewery.

• Deploy the assets early and often. Put your own spin on them if you want. Boost your fellow brewers when you see the art in the wild. (At the end of the day, we’re all on the same team. Team Beer.)
• Plan something fun for the week. Cornhole tourney. James Brown tribute band. Special tapping. An irresistible offer. Something that will cut through the everyday and get folks jazzed.

E Pluribus Brewum

Americans are thirsty. They’re looking for an excuse to crack open a beer with friends and family. All you have to do is give them a reason.

In an era when algorithms work to put us into boxes and profit off our differences, American Craft Beer Week is an opportunity to celebrate what we have in common: the love of finely crafted beer.

Out of many, we are one beer-loving country.

Get the assets