Brewers Association and MPLC Announce Strategic Partnership

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The Brewers Association and MPLC today jointly announced the formation of a strategic partnership to educate Brewers Association member breweries about the benefits of an audiovisual strategy and the importance of motion picture copyright compliance.

Ideas and information will be shared through a variety of means, including educational articles and webinars. In addition, MPLC has committed to providing a special member rate on its Umbrella License for Brewers Association members.

“In these challenging times, our members need new strategies to drive business,” said Paul Gatza, senior vice president of professional brewing division, Brewers Association. “MPLC’s Umbrella License provides excellent value and exciting options for our members to use movies and television to enhance their business.”

Since its founding in 1986, MPLC has taken an educational approach to the licensing of movies, TV, and other audiovisual content, forging partnerships with industry associations in a variety of verticals to educate businesses about copyright compliance.

“We are extremely pleased to have the support of the Brewers Association,” said Dave Davis, president of the Americas at MPLC. “Together, we will help their members incorporate the magic of film and television into their business in a simple and cost-effective way, while educating them how to be compliant with U.S. copyright law.”

MPLC

MPLC is the global leader in public exhibition licensing, supporting legal access to movies, TV, and other audiovisual content in more than 40 countries. Through its Umbrella License®, a blanket license for public exhibition, MPLC represents a variety of rights holders, ranging from Hollywood studios to independent producers. MPLC licensees include government, corporations, and non-profit organizations. Hundreds of thousands of locations around the world publicly exhibit content legally with the Umbrella License. In January 2020, MPLC joined forces with Tenzing Private Equity Capital to drive growth opportunities and fuel its charge to become the most professional non-theatrical licensing company in the world.