Hear, Hear! Shift Meetings for Beer

By: Larry Chase, head brewer at Standing Stone Brewing Co. Knowledge is the queen and king of sales. In other words, the more your staff knows about the beer they are selling, the better they will be at selling it. And that’s one reason you opened your doors—to sell beer. A knowledgeable staff can confidently sell […]

Please log in to view this resource. Not a member? Join Now

Log In
Members Only Content

Get access to this article, and every article, the BA forum, and every technical resource with a Brewers Association membership.

Log In Not a Member? Join Now