Market Directly to Craft’s Key Buyers

Through publications, digital platforms, and live events, the Brewers Association brings your brand directly to key buyers and decision-makers across the country and overseas. 

And because Brewers Association membership extends to entire companies, your message reaches not just one contact, but the full decision-making circle: owners, brewers, marketers, event coordinators, and emerging leaders across the craft community. 


Print Advertising

Key Advantages

  • Credibility – Print builds trust and establishes authority. 
  • Focused attention – Readers engage deeply without online distractions. 
  • Longevity – Magazines stick around, extending your exposure. 
  • Prestige – Print conveys professionalism and elevates your brand image. 
  • Accessibility – Easy for your audience to pick up and browse anytime. 

The New Brewer® Magazine

The flagship publication of the Brewers Association, The New Brewer has been the essential source of brewing news and resources for decades. Packed with brewing, business, and operations insights, it’s where industry pros turn for trusted guidance. When they do, they’ll see your brand alongside the expertise they rely on.  

Post-CBC® Supplier Showcase 

The Supplier Showcase is deployed after the Craft Brewers Conference® & BrewExpo America® (CBC) to help keep your event momentum alive. You provide an image and text, and we’ll design the advertisement for you. Ads run in the May/June Industry Review issue of The New Brewer, as well as placed on a dedicated BrewersAssociation.org webpage. This supplement reaches more than 30,000 industry professionals through The New Brewer and is highlighted in two BA Weekly Updates sent to 21,000+ inboxes.  

17,000+

Circulation

25,500+

Readership

50+

Countries Delivered

Digital Advertising

Key Advantages

  • Measurable results – Real-time data shows engagement. 
  • Cost efficiency – Options for any budget, from broad reach to micro-campaigns. 
  • Interactivity – Click-throughs drive engagement and allow contact information capture. 
  • Scale and speed – Reach audiences quickly and repeatedly. 

Brewers Association Website

Looking to immediately connect with the nation’s beverage alcohol pros? Advertising on BrewersAssociation.org puts your business in front of the most engaged and influential audience in the industry. Our site delivers powerful exposure that drives awareness, interest, and action. Whether your goal is brand recognition, lead generation, or industry credibility, BrewersAssociation.org is where suppliers meet makers—and where your message makes an impact. 

191,1000+

Visits Per Month

139,000+

Page Views per Month

Web Banner

Running banner ads on BrewersAssociation.org keeps your brand front and center with brewers and makers of all stripes, building awareness and ensuring you stay top of mind when purchase decisions are made. Banner ads are run-of-site with unlimited impressions. 

Pop-Up Ad

Premium placement and visibility for your company. Every person who visits the official website of the Brewers Association is served with an unmissable yet unobtrusive advertisement for your products or services. Pop-up ads are run-of-site. 

Sponsored Content (Home Page)

Reinforce your company as an expert by providing valuable business information to readers. Sponsored content differs from other advertising opportunities as its educational nature gives the reader insight into an issue, solution to a problem, and/or information to help make a business decision.  

The New Brewer Online

The New Brewer online is the complete online version of The New Brewer magazine and is available to all Brewers Association members.  

INCLUDES:

  • The New Brewer Online Current Issue Page: With each new issue of The New Brewer online, we will send an email announcement to members with your logo prominently displayed with the image of The New Brewer cover. 
  • Digital Home Page Advertisement: A full-page advertisement will brand the entire page left of the cover when readers access The New Brewer
  • The New Brewer Online Email Announcement: Announcing the new issue, we send an email announcement to members with your logo prominently displayed with the image of The New Brewer cover. 
  • Vertical Advertisement: A vertical advertisement will display to the right of each spread providing additional exposure to all readers for the entire duration of viewing the publication. 

Brewers Association Forum

The Brewers Association Forum is the go-to networking tool for the brewing industry, where members seek solutions to issues, post comments, or reply to other people’s inquiries. 

INCLUDES:

  • Daily Forum Digest Email: This email provides a summary of the day’s activity. Your banner sits atop the email.  
  • BA Forum Home Page: The BA Forum home page is where all members land to find advice, equipment, ingredients, best practices, recent news and much more. Tie your brand to this interactive community. 
  • BA Forum Topic Page: There are 14 topics on the Forum, and your logo will be recognized and tied to them all! 

2,250+

Visits per Month

6,200+

Page Views per Month


Email

Of all digital marketing channels, email consistently ranks highest in ROI—ranging from $36 to $44 per $1 spent.

21,000+

Emails Delivered

45.39%

Average Open Rate

Brewers Association Weekly Update

The Brewers Association Weekly Update is an essential resource for thousands of brewing professionals who rely on it to stay informed about the latest industry news, events, and opportunities. As an advertiser, this newsletter gives you a direct line to decision-makers at breweries across the country. 

OPTIONS:

  • Sponsored Content: Reinforce your company as a subject matter expert and provide valuable business information by running sponsored content in the Brewers Association Weekly Update. Capture interest and immediately translate it into action. 
  • Banner: Generate (or maintain) awareness and lay the foundation for future sales.

21,000+

Emails Delivered

45.39%

Average Open Rate

11.76%

Average Click-to-Open Rate

A dedicated email allowing you to showcase and promote new products and services directly to our members’ inboxes. Your words, your art—huge impact on lead generation. On of our most popular and impactful opportunities. 

21,000+

Emails Delivered

42.70%

Average Open Rate

10.42%

Average Click-to-Open Rate

Experiential & Networking

Brewers Association events offer unparalleled access to the craft community and the decision makers who lead it. 

Craft Brewers Conference® & BrewExpo America® 

The Craft Brewers Conference® & BrewExpo America® (CBC®) is the premier gathering for the craft brewing community—where thousands of brewing professionals connect to exchange ideas, discover new products, and explore solutions that drive their businesses forward. For exhibitors and sponsors, CBC delivers unmatched access to decision-makers in an environment that combines the scale of a world-class show with the intimacy needed to build meaningful relationships and close deals. 

Brewers Association Hill Climb 

Each year, brewers and state guild leaders come together in Washington, D.C. to champion the policies that protect and grow small and independent producers. For sponsors, the Hill Climb offers a powerful platform for visibility while demonstrating genuine support for the craft brewing community—building credibility, trust, and lasting relationships with your customers. 

Great American Beer Festival® (GABF®

The ultimate showcase of American craft, GABF draws tens of thousands of attendees over the course of three days of merriment and discovery. The event serves as a high-octane promotional vehicle for makers and suppliers alike. GABF’s impact is felt across Denver the entire week leading up to the main event. Suppliers can actively engage with beverage producers during the festival in a dedicated lounge or during the Awards Ceremony. 

Supplier Membership 

Membership is one of the most effective ways to connect with the Brewers Association’s vast network of beverage alcohol professionals. With three levels—Base, Premium, and Elite—you can choose the right fit for your business goals. Membership opens doors to makers, market data and insights, and platforms to showcase your expertise, turning connections into leads and sales. 

Have Something Else in Mind?

Let us know how we can work with you to create the engagement you’re looking for. 

Kevin Doidge

Sales Director

Email Kevin

Kari Harrington

Senior Manager, Business Development

Email Kari

Kim Derr

Sales Activation Manager

Email Kim

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