Brewers Association Launches CraftBeer.com
Boulder, Colo. • February 16, 2010— The Brewers Association, the trade association representing the majority of U.S. brewing companies, has just launched CraftBeer.com to celebrate the ever-growing interest in craft brewers and their liquid libations. The new site is a consumer portal providing information and community interaction for craft beer enthusiasts everywhere.
“Beer from small and independent craft brewers seems to have everyone—from wine lovers and famous chefs1 to restaurateurs and celebrities—talking about craft beer,” said Julia Herz, a spokesperson for the Brewers Association. “CraftBeer.com is an extension of that conversation. The site serves everyone, from the beer beginner to the budding beer enthusiast, highlighting the culture, authenticity and broad spectrum of beer from today's craft brewers.”
Key areas of the website include:
• Beer and Food: This dynamic web area includes information on pairing, serving with and cooking using craft beer. Search through beer and food recipes, comment on those posted or post a personal favorite.
• Stories: Today's craft beer revolution centers around the more than 1,400 small and independent breweries that have come of age as the U.S. beer culture has matured beyond light American lager to more robust beer styles.
• Beerology: Information is provided on everything from beer and health to selecting the optimal glass for your favorite style of beer.
• Brewery Tours: The majority of Americans live within 10 miles of a brewery. In this section, the user can experience virtual tours of craft breweries from the perspective of the brewers and visitors.
• Style Finder: Given the variety of beer styles available, this area provides an overview of the six main categories of today's lagers and ales, which are divided into sub-categories and then finally into more than 50 individual beer styles. • Get Local: This area is rich with resources for enjoying craft beer close to home, including arguably the world’s most extensive directory of the more than 1,500 breweries in the U.S.
• News & Events: Visitors to this section will find out about craft beer dinners, new beers in the marketplace and happenings at breweries, among other news.
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1 Chef Survey: What's Hot in 2010
Julia Herz, Craft Beer Program Director
email@example.com 303.447.0816 x 113
Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit the website, www.BrewersAssociation.org, to learn more. The association's activities include events and publishing: CraftBeer.com, World Beer Cup®; Great American Beer Festival℠; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer and Food Experience; American Craft Beer Week; Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 19,000+ homebrewers: American Homebrewers Association.
Consumers are invited to learn more about the dynamic world of craft beer at CraftBeer.com.