FOR IMMEDIATE RELEASE
Media Advisory: SAVOR: An American Craft Beer & Food Experience
Brewers Association Adds Second Night to Popular Washington, D.C. Event
Now in its fourth year, SAVOR: An American Craft Beer & Food Experience returns to Washington, D.C. and expands from one to two nights. Presented by the Brewers Association (organizers of the Great American Beer Festival®), SAVOR, the benchmark of beer and food events, is a must-attend happening for beer lovers and foodies alike.
Attendees will sample craft beers from 72 small and independent craft brewers who team up with a duo of expert chefs to pair each craft beer with delicious savory and sweet dishes. Educational salons and private tasting salons will provide additional opportunities for attendees to interact with some of America's most talented craft brewers and chefs.
Friday, June 3 and Saturday, June 4, 2011, 7:30 - 11:00 PM
National Building Museum
401 F Street NW
Washington, D.C. 20001
SAVOR's rapid growth is strong evidence of the public's appetite for craft beer along with food that complements and accentuates this artfully brewed beverage. In 2010, the event sold out in less than one day, which is why SAVOR has expanded to two nights for 2011. This year promises to be another memorable event for attendees looking to taste the best that America's small and independent craft brewers have to offer.
SAVOR tickets go on sale to the general public on Thursday, March 3, at SavorCraftBeer.com. General Admission tickets for Friday, June 3 or Saturday, June 4 are $110 and SAVOR Salons are $30 per Salon. Note: Tickets have SOLD OUT. Tickets will not be available for sale onsite.
NEW FOR 2011:
Two Expert Chefs Orchestrate Pairings
This year's menu items and pairings will be carefully designed by expert beer and food pairing chefs from both coasts: Adam Dulye of Monk's Kettle in San Francisco and Teddy Folkman of Granville Moore's in Washington, D,C,. The chefs will collaborate with Federal City Catering to create a memorable dining experience.
Adam Dulye's experience presenting a beer paired dinner at the James Beard House in New York is a testament to his skills. Currently the executive chef at gastropub Monk's Kettle in San Francisco, Adam was previously the chef at Euclid Hall in Denver and created the craft beer and food pairings presented at the Great American Beer Festival Farm to Table pavilion. He also presented beer and food pairings at the 2009 and 2010 Aspen Food and Wine Festival.
From the East coast, SAVOR welcomes Executive Chef Teddy Folkman of Granville Moore's in Washington, D.C. Teddy was a participant on season 5 of the show "The Next Food Network Star" and also won an episode of "Throwdown with Bobby Flay."
Educational Salons and Private Tasting Salons
Nine ticketed Educational Salons, seating 90 people in an auditorium, will feature the culinary and brewing artistry of chefs and craft brewers along with in-depth discussions of flavor and pairings. Some highlights include:
- Flying Dog Brewery will team up with Chef Bryan Voltaggio of VOLT restaurant. Voltaggio is a highly accomplished chef and runner-up in season 6 of Bravo's "Top Chef." The Salon will conclude with the world premiere of the first Flying Dog and Bryan Voltaggio culinary collaboration beer-brewed specifically to pair with VOLT's eclectic and ever-evolving menu.
- Discover the fascinating experience and the fundamental taste of umami. Join Brewers Association President Charlie Papazian as he reveals the basics of why beer and food often create a "wow" experience when paired. First presented in October 2010 at Slow Food's Salone del Gusto in Italy, Charlie will discuss and demonstrate umami character by presenting food and craft beer combinations. The "wow" of food and beer combination is not about their marriage, but rather the "child" which emerges.
- Julia Herz of CraftBeer.com/Brewers Association will moderate and mediate between brewer, chef and journalist contenders competing to win the audience's vote on their favorite pairing. Principles of beer and food pairing will be covered and take-away attendee resources will be provided. The format is quick, to the point, educational and challenges the audience to think like pairing judges.
- Twelve Private Tasting Salons, seating 30 people in an informal lounge setting, will feature some of the "rock stars" of craft brewing. The Private Tasting Salons offer an intimate setting and the opportunity to ask questions and hear stories from icons such as Ken Grossman of Sierra Nevada and others TBA.
Full-Size Stemmed Glassware
For the first time ever, SAVOR attendees will receive full-size commemorative glassware for sampling at the event and later for personal use. While sometimes considered peripheral, correct glassware helps great craft beers truly shine-SAVOR aficionados will surely taste the difference!
Host Supporter: Reyes Beverage Group
Partner Supporters: Brewery Ommegang, Dogfish Head Craft Brewery, Samuel Adams, CraftBeer.com
Supporting Breweries: Allagash Brewing Company, The Brooklyn Brewery, Flying Dog Ales, Full Sail Brewing Co., New Belgium Brewing Company, Rogue Ales, Saranac, Sierra Nevada Brewing Co., Victory Brewing Company
Supporters: Crosby & Baker Ltd., Draft Magazine, GreatBrewers.com, Oak Beverages, Inc., Spiegelau
For a current list, please visit the SAVOR Supporters web page.
Fourty-six percent of this year's SAVOR breweries were not at last year's event. That means new craft beer for attendees to sample. Please refer to the complete list of Supporting Breweries and Participating Breweries online.
Breweries at SAVOR are selected by lottery from the entire U.S., split into eight regions, representing 32 different states. This year's lottery was the most competitive yet, with 140 breweries vying to serve their beer at SAVOR. Attendees will not only have the opportunity to taste their way around the country-they'll also be able to meet the personalities behind the craft beers. The brewmasters and owners will personally serve attendees and answer questions about their beers.
Beer and Food
With the success of craft brewers and their fuller flavored beers, it was only a matter of time before beer and food pairings gained attention. Today, many of the world's best restaurants have made room on their menus for beer and food pairings. In fact, many new restaurants are embracing the "gastropub" trend, seeking out rare and coveted craft beers and building their menus around extensive beer lists.
Appetite for Beer and Food Pairings
Despite the nation's economic uncertainty and sluggish recovery, consumers still have an appetite for craft beer and food pairings. In 2010, SAVOR tickets sold out to the public in less than 24 hours, spurring the Brewers Association to offer a second night of SAVOR in 2011. Further evidence of the popularity, tickets-supplemental to general admission passes-to the 2010 Great American Beer Festival Farm to Table Pavilion beer and food pairing event sold out in record time. Even Food & Wine Magazine is recognizing craft beer's tremendous potential: "The results [of collaborations] are often beers that are as complex as wine and just as food friendly."
The demand for SAVOR tickets signals the arrival of a new type of craft beer event for foodies and beer lovers, one where beer and food pairings shine, accompanied by the stars of craft brewing and haute cuisine who tell the stories behind their creations. Strong ticket sales also speak volumes about the high quality of craft beer produced by small and independent American breweries and the growing demand for food that builds pairings which truly sing.
The average American lives within 10 miles of a brewery, so there is a good chance that a brewery in your region or state is participating in SAVOR. Refer to the list of participating breweries to find out who will be serving this year.
Business Angle: Craft Brewers Grow Nationwide
The U.S. now boasts 1,600+ breweries—an increase of 100+ additional breweries since July of 2009—and the highest number in 100 years. The majority of these are craft brewers (small and independently owned). Craft brewers are known for making fuller flavored beers in small batches and for their passion and innovation in the art of brewing. In 2009, when other brewers saw a slowdown in sales, small and independent craft brewers saw sales dollars increase 10.3 percent and volume increase 7.2 percent. The 2010 growth numbers continue to impress: dollar sales were up 12 percent in the first half of 2010, and volume of craft brewed beer sold grew 9 percent during that same period.
Julia Herz, Craft Beer Program Director - General inquiries
Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit BrewersAssociation.org to learn more. The association's activities include events and publishing: CraftBeer.com, World Beer Cup®; Great American Beer Festival®; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer & Food Experience; American Craft Beer Week; Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 24,000+ homebrewers: American Homebrewers Association.
Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com.