Nearly 50,000 beer lovers ascend to the Mile High City for the Brewers Association’s annual celebration of American beer
What:
Over the course of three days, 49,000 attendees will sample beer from approximately 580 U.S. breweries at the 31st annual Great American Beer Festival (GABF). As America’s premier beer festival and competition, GABF represents the largest ticketed beer event in the country, bringing together the brewers and beers that make the U.S. the world’s most diverse brewing nation.
When:
Thursday, October 11: 5:30 p.m. – 10:00 p.m.
Friday, October 12: 5:30 p.m. – 10:00 p.m.
Saturday, October 13*: 12:00 p.m. – 4:00 p.m.
*Brewers Association and American Homebrewers Association members-only session
Saturday, October 13: 5:30 p.m. – 10:00 p.m.
Where:
Colorado Convention Center
700 14th Street
Denver, Colorado
Why:
With more than 2,000 breweries currently producing countless styles and varieties of beer, the U.S. is a world leader in brewing. Annually, the GABF gathers about one quarter of the country’s breweries to Denver for a public tasting event, as well as one of the most esteemed beer competitions and judge panels in the country.
Media Access:
To request press credentials for the event, please complete this online form.
Website:
Please visit these links for event b-roll footage and photos.
New for 2012:
Brewpub Pavilion: About half of today’s 2,000 plus breweries are considered brewpubs, and this year’s GABF recognizes that trend with a brand new Brewpub Pavilion, located in the central area of the festival hall. The pavilion will include approximately 24 breweries representing all regions of the country and will be set up to replicate the brewpub atmosphere that craft beer enthusiasts enjoy, including seating and bite-sized snacks available for purchase.
More Breweries: With some changes to the festival floor plan, GABF will have 110 more breweries pouring their beers in the hall this year, which is a 23 percent increase over 2011.
Fresh Hop Ale Competition Category: This year’s GABF competition will feature a brand new “Fresh Hop Ale” category. The addition of this category signifies not only growing interest in this beer style, but also increased appreciation in the role of beer ingredients.
Story Ideas:
Approximately 580 participating breweries: See if a local brewery from your state or region is participating. View the full brewery list.
GABF Competition: One of the most renowned competitions in the industry and recognized worldwide as a symbol of brewing excellence, the GABF competition honors 84 beer style categories with gold, silver and bronze medals. In 2012, an estimated 4,300 beers will be judged by an expected 185 judges from across the globe. (Note: final, official competition statistics will be published on Saturday, October 13, after all competition judging concludes and medals are announced.)
Craft Beer and Business: While the overall beer market saw a 1.32 percent volume decrease in 2011, craft beer continues to see steady growth. Over the first six months of 2012, craft brewers saw volume rise 12 percent, while retail sales grew by 14 percent. Craft brewers sold an estimated 6 million barrels during this period, as well. With a total barrel increase of 1.3 million from 2010 to 2011, craft brewers now represent a record 5.68 percent of volume of the U.S. beer market and 9.1 percent of the $95.5 billion U.S. beer sales market. Both of these numbers are poised to increase as craft beer’s popularity grows. As of June 2012, there were 2,126 operating breweries in the U.S.-the most since the late 1800’s.
Beer and Food: Last year, Zagat named beer one of the top-five dining trends of 2011, and GABF offers a number of opportunities to explore the growing popularity of beer and food pairing. The Farm to Table Pavilion returns for a fourth year, bringing together chefs and craft brewers from across the country to serve small plates paired with special release beers that aren’t available in the festival hall. The Beer & Food Pavilion also returns with demonstrations featuring expert chefs and brewers.
Sustainability Initiatives:
- By partnering with ZeroHero and others, GABF’s goal is to recycle or compost 70 percent of waste produced at the event.
- In 2011, 79 percent of waste at GABF was recycled or composted; this includes 15.4 tons of waste that was diverted from the landfill.
- House lights will be kept at 50 percent during the festival.
- Learn more about GABF’s sustainability efforts.
More Information:
Great American Beer Festival history, facts and figures.
2012 Sponsors:
Official Level Sponsors: DRAFT Magazine, MicroStar Keg Management, Snyder’s of Hanover, KBCO 97.3 FM, 103.5 The Fox, AM760, Yard House and CraftBeer.com
Associate Level Sponsors: Beerjobber, Spiegelau, TurboTap USA, Verallia, WAHL, Westword
Featured Brewery Sponsors: Alaskan Brewing Co., Anchor Brewing, Anheuser-Busch, Backcountry Brewery, Bear Republic Brewing Co., BJ’S Brewery & Restaurants, Blue Moon, Boulder Beer, Boulevard Brewing Co., Breckenridge Brewery, Brewery Ommegang, BridgePort Brewing Co., Cigar City Brewing, Deschutes Brewery, Diamond Bear Brewing Company, Dogfish Head Craft Brewed Ales, Fat Head’s Brewery, Figueroa Mountain Brewing Co., Firestone Walker Brewing Company, Genesee Brewing Company, Great Divide Brewing Co., Great Lakes Brewing Co., Great Northern Brewing Co., Green Flash Brewing Co., Heavy Seas Beer, Kentucky Ale, Left Hand Brewing Company, Leinenkugel’s, New Belgium Brewing Company, Odell Brewing Co. Oskar Blues Brewery, Pyramid Breweries, Samuel Adams, Shock Top, Shorts Brewing Company, Sierra Nevada Brewing Co., Stone Brewing Co., Tommyknocker Brewery, Victory Brewing Company
For a complete sponsor listing, please visit the GABF website.
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About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR?: An American Craft Beer & Food Experience and American Craft Beer Week. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association. Follow us on Twitter.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.
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