Brewers Association

Great American Beer Festival Media Advisory

September 16-18: The Great American Beer Festival, North America’s Greatest Beer Celebration

Beer Lovers, Food Lovers, Fun Lovers and Brewers to Attend Brewers Association Festival in Denver, CO
 

What

The 29th edition of the Great American Beer Festival (GABF). The premier U.S. beer festival is expected to serve more than 2,200 different beers, in 1-ounce tasting portions, from an estimated 462 U.S. breweries to the event's 49,000-plus attendees. In 2009, the entire event sold out weeks in advance of the opening session.

When

Thursday, September 16: 5:30 pm – 10:00 pm

Friday, September 17: 5:30 pm – 10:00 pm

Saturday, September 18: 12:30 pm – 4:30 pm (Brewers Association and American Homebrewers Association members-only session)

Saturday, September 18: 5:30 pm – 10:00 pm

Where

Colorado Convention Center, 700 14th Street, Denver, Colorado

Tickets

Tickets are going fast and available for purchase online.

Why

The largest collection of U.S. beer ever gathered in one place. One-stop access to the brewers and beers that make the U.S. the world's greatest brewing nation. Liquid proof of why beer sales far exceed the sales of wine and spirits combined in America.

Note To Editors


B-roll footage
and Photos


Story Ideas

More than 462 breweries! Chances are a brewery in your town or state is participating. A full list of registered breweries is posted on GreatAmericanBeerFestival.com.

New for 2010

  • Dynamic Support Your Local Brewery Pavilion, presented by CraftBeer.com, with interactive displays of items used in the brewing process (1 barrel system, malt, hops) and information about state brewers guilds.
  • Upgraded Farm to Table Pavilion (sold out) featuring up to nine breweries and 12 food items. The members-only Farm to Table ticket includes four-ounce pours, small plates of a variety of fresh and local food items selected to pair with the beers, and a VIP gift. Additional ticket required.
  • All new presentations in the Beer and Food Pavilion and Brewers Studio Pavilions include:
    • Hosea Rosenberg, season five winner of Bravo's Top Chef.
    • Ken Grossman, Sierra Nevada Brewing Company, and Charlie Papazian, Brewers Association.
    • Teddy Folkman, winner of an episode of "Throwdown with Bobby Flay" on the Food Network.

Sustainability Initiatives

  • By partnering with Zero Hero and others, our goal is to recycle or compost 85 per > cent of waste produced at the event.
  • All compost will be processed by A1 Organics located in Platteville, Colo. Within 90 days of the festival this compost will become a rich soil amendment.
  • House lights will be kept at 50% during the show.
  • Bottles used in competition are recycled and all beer in the hall is served from kegs into glassware to reduce footprint.
  • All flatware and utensils used in concession areas and presentations are recyclable or compostable.

GABF Competition

In 2010, 3,594 beers (up from 3,308 in 2009) will be judged by 150 judges hailing from nine countries. New competition categories include:

  • American Style India Black Ale – Take the hoppy profile of an IPA and combine it with the roasted flavors of a stout for a unique, balanced flavor.
  • Wood and Barrel Aged Strong Stout – Barrel aging takes a traditional stout and kicks it up a notch. This style features a stronger, deeper flavor profile.
  • Pumpkin Beer – Pumpkin is incorporated, often along with spices like ginger, nutmeg, cloves, cinnamon and allspice.
  • Field Beer – Similar to a fruit beer, vegetable additions are used to create a unique balance between the beer's hop character and vegetable flavors.

In 2010, the top-three styles by number of entrants are: American‐Style India Pale Ale (150 entries), American-Style Pale Ale (112 Entries) and Imperial India Pale Ale (100 Entries).

Business Angle

In 2009, beer sales totaled $101 billion (Brewers Association). The number of U.S. breweries is at its highest level (1,599) since before Prohibition.

Craft Brewer Success

In a lean 2009 economy that saw overall beer sales decrease 2.2%, the craft brewing industry (small and independent) grew 7.2% by volume and 10.3% by dollars. Of the 1,599 breweries in the U.S. 1,558 are considered independent craft brewers (Brewers Association).

Beer & Food

Food-beer pairings were cited by the National Restaurant Association Chef Survey (see results) as the number five alcohol and cocktails trend to watch for in 2010. The Farm to Table Pavilion is returning for a second year as one of GABF's hottest features and one of the best ways to explore food and craft beer pairings. Farm to Table ticketholders will enjoy the opportunity to have meaningful one-on-one conversations about beer and food with farmers, chefs and brewers. Participating breweries will serve beers not available in the festival hall. Also, demonstrations at the Beer and Food Pavilion will provide festival-goers the opportunity to taste the best that food and beer pairings have to offer.

More Information

Please consult our in-depth 2010 Great American Beer Festival Facts and Figures page.

2009 GABF in One Minute

2010 Festival Sponsors

(As of 8/5/10)

Official Sponsors

DRAFT Magazine, Microstar Keg Management, KBCO 97.3, 103.5 The FOX, AM760, CraftBeer.com

Associate Sponsors

O-I, WAHL 'Let It Grow Tour', Westword

Featured Brewery Sponsors

Alaskan Brewing Co., Anheuser-Busch, Inc., BJ's Brewery & Restaurants, Blue Moon (MillerCoors), Boston Beer Company, Boulder Beer Company, Brewery Ommegang, Deschutes Brewery, Inc., Dogfish Head Craft Brewery, Fat Head's Brewery & Saloon, Great Divide Brewing Co., Leinenkugel (MillerCoors), Michelob (Anheuser-Busch, Inc.), New Belgium Brewing Company, Odell Brewing Company, Oskar Blues Brewing Co., Pyramid Breweries Inc., Rock Bottom Brewery, Sierra Nevada Brewing Co.

Local/Industry Level Sponsors

Beer Clothing Company, Beer Drinker's Guide to Colorado, Beer Magazine, Beer Meister, Brew Caddy, Brewers Supply Group, Briess Malt & Ingredients Company, Cheeky Monk Belgian Beer Café, Cicerone Certification Program, Columbine Label Company, Country Malt Group, Craft Beer Quarterly (Cargill Malt, HopUnion, White Labs), Crazy Shirts, Crosby & Baker Ltd., Davidson's Liquor, Graphic 22 Screen Printing, Innovative Labeling Solutions, Mr.Beer, Northern Brewer Ltd., Wyeast Laboratories, Inc.

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Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit BrewersAssociation.org to learn more. The association's activities include events and publishing: CraftBeer.com, World Beer Cup®; Great American Beer Festival℠; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer & Food Experience; American Craft Beer Week; Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 22,000+ homebrewers: American Homebrewers Association.

Consumers are invited to learn more about the dynamic world of craft beer at CraftBeer.com.

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