Boulder, Colorado • August 16, 2010—Brewers Association (BA) Export Development Program (EDP) subscribers recently participated in the inaugural Asia Beer Award international competition in conjunction with Beerfest Asia 2010 in Singapore. All told, BA Export Development Program subscribers took a total of 15 gold, silver, and bronze awards in 10 different categories.
Gold award winners included Dogfish Head Craft Brewery, Pelican Pub and Brewery and Stone Brewing Company. Please refer to our comprehensive competition results to see the rest of the award-winners.
Traditionally, lager and pilsner beers have dom inated the Asian beer market, but over the past decade Asian consumers have displayed a greater desire for diversity in their favorite beers. As a reaction to this maturing market, importers have improved the availability of artisan and craft beers from around the world, and many EDP subscribers are eager to tap the lucrative market, which is already seeing a greater variety of available beers.
Dick Cantwell of Elysian Brewing Company, one of the judges at the inaugural competition, stated, "It was a well-run festival emblematic of the cultural confluence that is a place like Singapore-the mass-produced alongside the artisanal, the quirky with the traditional. The promoters took it very seriously and put on a great show for attendees."
As of 2009, U.S. craft beer exports have been increasing substantially for seven consecutive years (representing all years the Brewers Association has collected data). The BA estimates 2009 international sales by independent craft brewers were up nine percent by volume over 2008; some regions saw export increases of more than 25 percent. In 2009, BA Export Development Program subscribers exported more than 1.4 million gallons of beer.
Winston Kwang of Beerstyle Distribution in Singapore-who hosted the American craft beer booth at the festival-stated: "Beerfest Asia 2010 attracted over 30,000 visitors from June 16th to June 20th. Beerfest Asia aims to be the signature event for the beer trade industry as well as avid beer consumers. In its second year, Beerfest Asia is twice the size and scale of last year's inaugural event," added Kwang; "More than 250 types of beer from 30 countries worldwide are available for festival goers to sample. Beers range from the mainstream brands such as Fosters, Carlsberg and Tiger to exotic seasonal niche brands from Armenia, Poland and Vietnam, among others."
The Brewers Association EDP members submitted 37 different beers to the Asia Beer Awards competition and festival, ensuring the U.S. industry was well represented. Participants included:
- Dogfish Head Craft Brewery
- Epic Brewing Company
- Flying Dog Brewery
- Jolly Pumpkin Artisan Ales
- Kona Brewing Co.
- Lakefront Brewery
- Moylan's Brewery & Restaurant
- Oskar Blues Brewery
- Pelican Pub & Brewery
- Rogue Ales
- Stone Brewing Co.
About the Export Development Program
The Brewers Association's Export Development Program began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inc eption , object ives for the Export Development Program have remained unchanged. These include the following:
- Educate international trade and media about the quality and diversity of products offered by the U.S. craft beer industry and about the U.S. craft beer culture.
- Inform member breweries about opportunities for their products in key international target markets.
- Complement the industry's own efforts to increase international distribution of U.S. craft beer.
To date, the Export Development Program has been able to promote its members' beer in Scandinavia, the Netherlands, Italy, the United Kingdom, Germany, Canada, China, Japan, the Philippines, Singapore, New Zealand and Australia.
Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit BrewersAssociation.org to learn more. The association's activities include events and publishing: CraftBeer.com, World Beer Cup®; Great American Beer Festival℠; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer & Food Experience; American Craft Beer Week; Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 22,000+ homebrewers: American Homebrewers Association.
Consumers are invited to learn more about the dynamic world of craft beer at CraftBeer.com.