U.S. Craft Beers to be Showcased in London August 4-8, 2009
Boulder, Colorado • July 21, 2009 – The Brewers Association's Export Development Program for the second consecutive year is planning to participate in the Great British Beer Festival. The UK is a market of interest to many Export Development Program members and the Brewers Association itself has strong linkages to the GBBF and to CAMRA, this is a great opportunity to promote U.S. craft beer in the UK.
|Event:||Great British Beer Festival|
|Date:||August 4-8, 2009|
|Location:||Earls Court, London
Brewers Association Receptions
The Brewers Association will be displaying an assortment of U.S. craft beers in the "USA and Rest of World" section of the show. This area will be "branded" with U.S. craft beer promotional materials, Brewers Association posters and other materials. It will provide excellent exposure for American craft beers in general and, in particular, for brands already in the UK. "The Great British Beer Festival is an excellent venue to promote U.S. craft beers in the UK and northern Europe," states Bob Pease, Brewers Association Vice President, "our Export Development Program members find great value in this event, which is why we are back for a second year."
During the week of Great British Beer Festival, the Brewers Association will also be hosting a series of receptions for importers, distributors, retailers and media where beers from Brewers Association Export Development Program member breweries will be exclusively showcased.
The following Brewers Association Export Development Program members are participating in the Great British Beer Festival by sending beers:
In addition to sending their beers, the following Brewers Association Export Development Program members will be working the booth at the Great British Beer Festival promoting all U.S. craft beers:
- Ron Lindenbusch, Lagunitas Brewing Co
- Doug Odell, Odell Brewing Co
- Greg Koch, Stone Brewing Co
- Mitch Steele, Stone Brewing Co
- Bill Covaleski, Victory Brewing Co
The Brewers Association's Export Development Program began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include the following:
- Educate international trade and media about the quality and diversity of products offered by the U.S. craft beer industry and about the U.S. craft beer culture.
- Inform member breweries about opportunities for their products in key international target markets.
- Complement the industry's own efforts to increase international distribution of U.S. craft beer.
To date, the Export Development Program has been able to promote its members' beer in Scandinavia, the Netherlands, Italy, the United Kingdom, Germany, Canada, China, Japan, the Philippines and Australia.
Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association for small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit the Web site, www.BrewersAssociation.org, to learn more. The association's activities include events and publishing: World Beer Cup®; Great American Beer Festival℠; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer and Food Experience; American Craft Beer Week; Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 19,000+ homebrewers: American Homebrewers Association.