Brewers Association Sponsors Bières Sans Frontières to Bring American Craft Beer to GBBF
Boulder, Colorado • July 8, 2010—The Brewers Association's Export Development Program (EDP) will showcase a variety of American craft beers from small and independent breweries at the Great British Beer Festival (GBBF), August 3-7 at Earls Court, London.
For the first time ever, the Brewers Association's EDP is the official sponsor of Bières Sans Frontières, a program that introduces new, unique beers to the British market.
The UK is a market of interest to many EDP members, and the Brewers Association has strong ties to the GBBF and to GBBF host organization, the Campaign for Real Ale (CAMRA). "American craft beer exports to the UK are particularly strong," explained Bob Pease, Brewers Association's chief operating officer: "Between 2008 and 2009, UK exports grew 14%, compared to a 9% growth in total export volumes during the same period."
As of 2009, U.S. craft beer exports have been increasing substantially for seven consecutive years (representing all years for which the Brewers Association has collected data). The BA estimates 2009 international sales by independent craft brewers were up 9 percent by volume over 2008; some regions saw export increases of more than 25 percent. In 2009, BA Export Development Program (EDP) subscribers exported more than 1.4 million gallons of beer, representing a 9 percent increase over total export volumes in 2008.
The Brewers Association will be displaying an assortment of U.S. craft beers in the "USA and Rest of World" section of the show. This area will be branded with U.S. craft beer promotional materials, Brewers Association posters and other materials. It will provide excellent exposure for American craft beers in general and, in particular, for brands already in the UK.
“This is the 33rd year that the Great British Beer Festival has been celebrating great beer and honoring brewing tradition,” said Doug Odell, Odell Brewing Company president and founder. “The American craft brewing scene is one of the most vibrant in the world and we are proud to present beers of distinction that are brewed with integrity, passion and style to beer enthusiasts from the UK and beyond.”
During the week of the Great British Beer Festival, the Brewers Association will be urging British retailers to get behind American craft beers by hosting a series of receptions for importers, distributors, retailers and media, where beers from Brewers Association EDP member breweries will be exclusively showcased.
The following Brewers Association EDP members are sending beers to the Great British Beer Festival:
- Arcadia Brewing Company
- Ballast Point Brewing Company
- Big Sky Brewing Co.
- Buckbean Brewing Company
- Butternuts Beer & Ale
- Dogfish Head Craft Brewery
- Eel River Brewing Company
- F. X. Matt Brewing Company
- Flying Dog Brewery
- Great Divide Brewing Co.
- Green Flash Brewing Co.
- Jolly Pumpkin Artisan Ales
- Lagunitas Brewing Co.
- Left Hand Brewing Co.
- Odell Brewing Co.
- Oskar Blues Brewery
- Rogue Ales
- Shipyard Brewing Co.
- Sierra Nevada Brewing Co.
- Smuttynose Brewing Co.
- Southern Tier Brewing Company
- Stone Brewing Co.
- Tommyknocker Brewery
- Uinta Brewing Company
- Uncommon Brewers
- Victory Brewing Co.
In addition to sending their beers, the following Brewers Association EDP members will be wor king the booth at the Great British Beer Festival to promote all U.S. craft beers:
- Mark Huges, Lagunitas Brewing Co.
- Doug Odell, Odell Brewing Co.
About the Export Development Program
The Brewers Association 's Export Development Program began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include the following:
- Educate international trade and media about the quality and diversity of products offered by the U.S. craft beer industry and about the U.S. craft beer culture.
- Inform member breweries about opportunities for their products in key international target markets.
- Complement the industry's own efforts to increase international distribution of U.S. craft beer.
To date, the Export Development Program has been able to promote its members' beer in Scandinavia, the Netherlands, Italy, the United Kingdom, Germany, Canada, China, Japan, the Philippines, Singapore, New Zealand and Australia.
Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit BrewersAssociation.org to learn more. The association's activities include events and publishing: CraftBeer.com, World Beer Cup®; Great American Beer Festival℠; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer & Food Experience; American Craft Beer Week; Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 21,000+ homebrewers: American Homebrewers Association.
Consumers are invited to learn more about the dynamic world of craft beer at CraftBeer.com.