The rapidly developing craft industry has brought an acute awareness of the need for industry education. In some states, this has resulted in guild-sponsored gatherings of keynote speakers and experienced craft beer business professionals bringing about opportunities for industry knowledge advancement.
Technical Conferences Offer Opportunity
- Provide a forum for marketing, sales, and technical issues affecting the craft beer industry.
- Consider elements of good practice in the brewery and in the business.
- Highlight the importance of experience, mentorship and further education.
Some of our nation’s more advanced guilds have been offering such a forum. Technical conferences offer an excellent opportunity for fundraising for the guild, and an instrumental opportunity for community education. Offering membership discounts provides tangible benefit to the breweries in the state, which in turn helps boost membership to the guild.
Specialty seminars supported by innovative and pioneering industry leaders undoubtedly stimulates development and success. Interesting and informative perspectives pollinate across the state’s expanding craft community, bringing about positive evolution to our great industry.
Education On the State Level
Successful guild technical conferences consistently produce a beneficial contribution to the guild’s membership, and considerable value to the state’s entire craft industry. As the organizer for the Craft Brewers Conference, the Brewers Association finds great significance in offering opportunities for our industry to network, collaborate, learn and progress. These local offerings are an affordable option that is immensely valuable to our community. If you are hosting a guild-sponsored technical seminar, please let us know so we can help promote it! Here are a couple great examples:
Scholarships are a great way to assist guild members in expanding their knowledge of brewing, malting and other related fields. Here's an example from the Minnesota Craft Brewers Guild: