The Brewers Association has recently added and promoted several staff members in the areas of web, marketing and sales, technical expertise and event services.
The recent staff changes include:
Cindy Jones assumed the newly-created role of Web Director. Prior to her new position, Cindy served as Sales & Marketing Director of the Association for eight years. The driving force behind the launch of the Association’s three new websites this year, Cindy brings special expertise in user experience and online/offline marketing integration to her new position.
Barbara Fusco joined the Association as Sales & Marketing Director. Barbara brings more than a dozen years of diversified marketing and business development experience to the organization. She most recently served in a marketing strategy, branding and public relations leadership role for a full-service marketing agency. Her trade association experience includes serving as senior communications manager for the Association of Sales & Marketing Companies in Washington, D.C.
Chris Swersey joined the Association in the new role of Technical Brewing Projects Coordinator. Chris continues to serve the Association in the capacity of Competition Manager for both the Great American Beer Festival and the World Beer Cup, also serving as technical editor for The New Brewer. Chris' extensive technical brewing experience includes roles at Heavenly Daze Brewery & Grill in Steamboat Springs in the 1990s, followed by stints at Mickey Finn's and Jacob Leinenkugel/Miller/Leinenkugel's Ballyard Brewery. While at Mickey Finn's, he also served as an instructor at Siebel for their brewery operations courses. Chris is a past-president and a founding member of the Arizona Craft Brewers Guild and is on the board of the Idaho Outfitters and Guides Association.
Chris Williams was promoted from Member Services Specialist to Event Registrar. He joined the Association in 2009, after completing an internship in the organization’s sales department. Prior to the Brewers Association, Chris was patient services coordinator at Children’s Hospital in Denver.
Kate Kingsbery is the newest member of the Association staff, replacing Chris Williams in the Member Services Specialist role. Kate comes to the Association from Crested Butte Mountain Resort, where she was a vacation planner and travel protection specialist. Prior to that she completed an internship with the American Homebrewers Association division.
The Association is growing to better serve its sizeable membership. With 31 full-time employees and additional independent contract staff, the Brewers Association serves 1,395 Brewery Members, 170 Wholesalers, 297 Allied Trade Members and 17,621 American Homebrewers Association Members.
The craft beer industry itself is growing; in the first half of 2009 growth was 5% by volume and 9% by dollars. Craft brewers sold an estimated 4.2 million barrels of beer in the first half of 2009, up from 4 million barrels in the first half of 2008.
"We're delighted about the additions and promotions within our staff," said Bob Pease, vice president. "With these personnel changes, we are in a better-than-ever position to promote and protect the interests of small and independent American brewers and the broader community of craft beer enthusiasts."