Brewers Association

Brewers Association's Export Development Program for the first time is planning to participate in drinktec.

The Brewers Association's Export Development Program for the first time is planning to participate in drinktec.  The World’s Leading Trade Fair for the Beverage and Liquid Food Industry.  Details of the opportunity are below:
 
Event:
Drinktec – World’s Leading Trade Fair for the Beverage and Liquid Food Industry
Date and Location:
September 16-20, 2013, Munich, Germany
 
drinktec
Details:
The BA will be displaying an assortment of US craft beers at the Brewers Association pavilion at drinktec. It will provide excellent exposure for American craft beers in general and, in particular, for brands already in the Germany. We encourage breweries to include some marketing items with the beers you are sending.  

From the drinktec website:
drinktec is the "World's Leading Trade Fair for the Beverage and Liquid Food Industry". drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers will present the latest technology for processing, filling, packaging and marketing all kinds of beverages and liquid food – raw materials and logistics solutions included. The themes of beverages marketing and packaging design round off the portfolio.

drinktec 2013, which takes place at the Messe München exhibition center in Munich, from September 16 to 20, 2013, is expected to attract around 1,400 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.


Brewers Association staff: COO Bob Pease, EDP Manager Mark Snyder, Technical Manager Chuck Skypeck, Special Projects Coordinator Marc Preo and American Craft Beer Ambassador Andreas Fält will be representing the BA at the tradeshow.  We will be hosting events for the trade & media promoting American craft beers and we will be promoting the 2014 World Beer Cup competition. 
 
If you will be attending the drinktec in person, please let me know.  We would appreciate your assistance in promoting American craft beers at the tradeshow.

RSVP:
Please notify Mark Snyder ASAP if you would be interested in participating in this opportunity to display samples at the drinktec and if you plan to participate in person at the drinktec.

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