The EDP seminar presentations by both Chris Robertson, Director Spirits and Beer, Liquor Control Board of Ontario, Canada and Richard Yarnell, Category Manager Beer & Cider at Mitchells & Butlers, UK are now available. These can be found in the Export Development Presentations section of our Members-Only website, under Industry Presentations.
EDP Seminars at the 2011 Great American Beer Festival
Ontario Canada Market
Chris Robertson - Director, Spirits and Beer, Liquor Control Board of Ontario will discuss the LCBO's interest in adding more U.S. craft beers to its seasonal and longer-term product lists. Demand for US craft beers in Ontario is strong. Chris will discuss how that demand feeds into the LCBO's purchase plans. He will also discuss how the LCBO communicates with and works with its vendors, and requirements for doing business in Ontario.
Richard Yarnell - Category Manager, Beer & Cider at Mitchells & Butlers will discuss recent trends in the UK's pub trade and how his company is using American craft beers to help satisfy demand among consumers for speciality crafted products, within one of the largest pub companies in the UK. The discussion will include an overview of the UK industry as a whole and of Mitchells & Butlers, Richard's employer, specifically. Richard will also talk about the resurgence of cask ale in the UK, and how a growing craft beer scene—of which American craft beers are a major part—is creating a stir in the UK pub trade, including sales trends, branding & case studies. Mitchells & Butlers is the leading operator of restaurants and pubs in the UK, with over 1,600 businesses.
If you would like information on the BA Export Development Program and how your brewery can participate in our upcoming activities, please contact Mark Snyder at 720-473-7673 (toll free: 888-822-6273, ext 137 or firstname.lastname@example.org).