Brewers Association

2013 Stockholm Beer & Whisky Festival — Participate with the BA EDP

The Brewers Association (BA) invites your company to participate in the 2013 Stockholm Beer and Whisky Festival and competition. If you are not a BA EDP member, contact Mark Snyder today for details to join the BA EDP.

The BA will again participate in this event, one of Europe's largest competition, trade and consumer shows.  The show runs from September 26 - 28 and again from October 3-5.  This will be the BA's ninth appearance at the Festival.  Previous visits have resulted in new distribution for US craft beers in Sweden's retail monopoly, the local on-premise sector, and elsewhere in Scandinavia.  We hope to continue that success by again featuring a range of beers and as always, all beers featured at the event through the BA will be submitted to the Festival's international beer competition.  Andreas Fält will be representing the Brewers Association at the festival. Andreas will be presenting 6 master classes on American craft beer.
 
The BA's participation in this event is funded by the Association's Export Development Program.  EDP funds are used to sponsor a BA stand at the Festival, cover the costs of a consolidated shipment of beer and promotional materials to Sweden and entry fees for US brands into the international competition.
 
Breweries that win awards will be notified in mid-October, after the competition results are announced, with an awards ceremony presentation held at the 2014 Craft Brewers Conference in Denver, CO.
 
The BA is prepared to cover the entry cost and shipping from the Brewers Association to the Stockholm Beer & Whisky Festival for Export Development Program members.  As this is a festival as well as a competition, please consider sending innovative, rare, seasonal, small batch and special beers. 
 
Cost
The BA will cover the entry cost and a consolidated shipment of beer from the Brewers Association to Sweden for Export Development Program members.

Beer Required
The BA EDP is asking for 3 brands per brewery and 6 cases per brand – but we encourage you to send additional cases and brands for this 6-day festival.  Please send only full cases for each brand.

The Brewers Association stand at the festival will be equipped to dispense draught beer and that is another opportunity for brand exposure, so please let Mark Snyder know if you can send any kegs along with your bottled/canned beers – please include a branded tap handle for each keg brand.  We want to emphasize that sending more or less beers is fine.  All beer brands submitted in bottles or cans will be entered into the competition.  Please send only Key Kegs or one-way kegs for your draught beers.

The beers and any POS need to be delivered by Tuesday, August 13th to the Brewers Association warehouse.

East Coast Breweries
Beers can be sent directly to the warehouse in Newark, New Jersey – please contact Mark Snyder for more information.  Beers must arrive on Monday, August 19th or Tuesday, August 20th.

Contact Mark Snyder now at mark@brewersassociation.org with any questions or to let him know, that you will be sending beers for the Stockholm Beer & Whisky Festival with the BA Export Development Program.

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