The Brewers Association Export Development Program is participating in the 2011 Stockholm Beer & Whisky Festival.
Thank you to all the BA EDP members who sent beers for this festival and competition! Your beers are now traveling in a refrigerated container to Stockholm.
The Stockholm Beer and Whisky Festival is one of Europe's largest trade and consumer shows. Last year, more than 34,000 visitors attended and this year is the 20th anniversary!
The show runs from September 29 – October 1 and again from October 6 - 8. This will be the BA's seventh appearance at the Festival. Previous visits have resulted in new distribution for US craft beers in Sweden's retail monopoly, the local on-premise sector, and elsewhere in Scandinavia. We hope to continue that success by again featuring a range of beers and as always, all beers featured at the event through the BA will be submitted to the Festival's international beer competition.