Brewers Association

Sell Sheets

Brewers Association Market Development Committee Chain Buyers Sell Sheet & Presentation Notes and Beer & Food Matching Chart

Chain Beer Buyer Sell Sheet and Presentation NotesPurpose

Market Development Committee is a liaison between BA member craft brewers and off-sale (chain) and on-sale (chain) decision makers.


Help small, independent and traditional American Craft Brewers reach 10% market share.


Clear focus within the 4-tier beer industry:

  • Brewery
  • Distributor
  • Retailer/Chains: Market Development Committee focus
  • Beer Drinker: PRM Committee focus

BA Off-Premise Sell Sheet

On-premise Sell Sheet & Presentation Notes

Leveraging Craft Beer (Craft Beer Distributors Sheet)

The chain buyer information will:

  • Create awareness of BA craft brewer volume, dollars, growth, and beer diversity
  • Support new craft beer package placements in chain stores and restaurants
  • Help small, independent, and traditional American Craft Brewers reach 10% market share

Special thanks go to the Market Development Committee that volunteers their time and expertise.

Content for the Chain Buyers Presentation Sell Sheets were provided by Dan Wandel of Information Resources Inc. and Nick Lake of Nielsen. For more information on IRI or Nielsen and their services, contact Dan Wandel at 312-474-4947 or and Nick Lake at 770-777-4310 or