Brewers Association

Bucking the Trend

Bucking the Trend

by Stan Hieronymus

May/June 2010 The New Brewer magazine

The year has begun well, with revenues up 6 percent in the first two months, after a 2009 that could have been worse. The brewpub made a couple more batches of beer than in 2008, boosting production to 1,192 barrels. That’s an important number, but owner Nico Ortiz is at least as interested in how many meals are headed out of the kitchen on a good night and the color of the ink on the bottom line.

In 2009, business declined a half of a percent. “I considered that a huge victory,” Ortiz said. At chain restaurants that flank the mall a few miles away, business was down much more. One went out of business, and there are rumors another may soon.

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