Systembolaget, the Swedish alcohol retail monopoly, has released its latest launch plan. The plan covers products that will be introduced into Systembolaget stores between March 2015 and March 2016. Separate tender requests will be issued in advance of each product launch. Brewers interested in exporting to Sweden can find a copy of the Systembolaget 2015 Launch Plan in the Members’ Only section of the BA Export Development Program Resources webpage.
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