Finding your companyÕs “zealots” can be the difference between success and struggle in the marketplace. This panel offers ideas to develop your customers and strengthen the relationship among your beers, your brewery and their interests.
Basic accounting is imperative to managing and running a business. This seminar explores other ways in which financial professionals in breweries can move beyond basic financial management and add value across the organization. A discussion …More
In this seminarÑexclusively for state brewers guild staff and officers–Colorado Brewers Guild veteran John Carlson discusses working with legislators, lobbyists and beer wholesaler executives to advance the interests of brewers at the state level.
Every brewer knows oxygen is key to successful fermentation and great beer. But when, how much, and how often to add it? Discover tips for oxygenating for optimal performance, as well as insight into how …More
Barley, a non-GM, primarily public sector crop, is facing strong competition from other crops that are receiving substantial investment from biotechnology seed companies, including GM variety development. When will our industry be faced with GM …More
“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make …More
This seminar provides a detailed analysis of packaging options for brewpubs, including hand-bottling, mobile packaging services and small scale packaging equipment, and looks at operational/tecnhical, marketing and legal ramifications.
The Brewers Association’s brewpub committee presents an introduction to the Craft Beer Server Training Manual and offers best practices for developing a knowledgable staff.
More than basic insurance coverage definitions, this seminar explains the ins and outs of how to properly insure your brewery. Learn how the various liability, property and workers compensation policies should be structured based on …More
As breweries and brewpubs strive to capitalize on the growth of the industry and build their brands for long-term success, retail and promotional merchandise such as wearables, POS and souvenirs are an essential advertising medium. …More