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The Who, What, Where, When and How of the Craft Beer Consumer

Danny Brager employs the resources from Nielsen’s extensive consumer information collection and analysis to get at who is buying craft brewed beer and why. The seminar reveals opportunities for brewers from a foundation of data.

Brewers Association

On-Premise Craft Data

GuestMetrics provides on-premise data to view craft beer sales trends across the country.

Brewers Association

Allies or Competitors

With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the …More

Brewers Association

Craft Beer Distributor Criteria

Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award.

Brewers Association