This seminar is all about numbers. The first half of the seminar focuses on analyzing and presenting the latest industry data, shaping a forecast for the future of the craft segment. Since forecasts are always …More
Danny Brager employs the resources from Nielsen’s extensive consumer information collection and analysis to get at who is buying craft brewed beer and why. The seminar reveals opportunities for brewers from a foundation of data.
How to Increase Brand Awareness, Amplify Your Message and Create Sales Opportunities Using #SocialMedia. #CBC13 #craftbeer
How to use social media to increase brand awareness, amplify your message and create sales opportunities. This is not ñTweeting 101.î The goal is to show breweries how to be effective and efficient on social …More
GuestMetrics provides on-premise data to view craft beer sales trends across the country.
With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the …More
Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award.