Buhler and Jones present another action-packed, standing-room-only, music-powered seminar on the essentials of brewery promotion.
Economic benefits, job creation, sustainability, charity, community involvement, health benefits, specific occasions and intangibles like food pairings and the simple enjoyment of life–your customers should know about beer’s postive aspects. This presentation gives you tools …More
This seminar intends to raise awareness of intellectual property issues commonly faced in the brewing industry. It provides helpful tips to address issues up front to avoid costly legal problems. This seminar is designed for …More
This seminar focuses on how unique branding is good for business and provides some ideas of how to identify and resolve branding conflicts in a manner that allows craft brewers to retain our sense of …More
This panel discusses several models for planning the next phase of brewery ownership and management.
This panel of brewery representatives tackles issues facing packaging breweries of all sizes.
Basic accounting is imperative to managing and running a business. This seminar explores other ways in which financial professionals in breweries can move beyond basic financial management and add value across the organization. A discussion …More
“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make …More
Finding your companyÕs “zealots” can be the difference between success and struggle in the marketplace. This panel offers ideas to develop your customers and strengthen the relationship among your beers, your brewery and their interests.
Branding and marketing your beer takes creativity, hard work, time and money, but there are also legal questions that craft brewers ignore at their peril. This panel brings together a craft brewer and an experienced …More