For those hooked on both data and craft beer, like me, the 18% growth number announced today may come as a bit of a shock; it exceeds any of the previously published segment growth numbers 2013. Why?
Insights & Analysis
At the end of 2013, the number of breweries in the United States reached the highest level seen in the country since the early 1870s. At the end of December, the Brewers Association counted 2,722 brewing facilities in the US.
January 1st, Colorado will become the first state in the nation to move forward with recreational marijuana sales. What if we adopted the same novel mindset as rule-makers in Colorado and created a new set of regulations for beer from scratch?
Although the category has been increasing in popularity for years, based on IRI Group data through 12/1/13, it appears that 2013 will be the year that IPAs are the most popular craft beer category in the off-premise channel.
One frequently asked question in the craft brewing industry these days is:
It was a good Fourth of July for craft beer. In the July 14th four-week scan data released by the IRI group on July 25th, craft volume accelerated, showing an 18.4% increase from the same period a year ago.