January 1st, Colorado will become the first state in the nation to move forward with recreational marijuana sales. What if we adopted the same novel mindset as rule-makers in Colorado and created a new set of regulations for beer from scratch?
Insights & Analysis
Although the category has been increasing in popularity for years, based on IRI Group data through 12/1/13, it appears that 2013 will be the year that IPAs are the most popular craft beer category in the off-premise channel.
One frequently asked question in the craft brewing industry these days is:
It was a good Fourth of July for craft beer. In the July 14th four-week scan data released by the IRI group on July 25th, craft volume accelerated, showing an 18.4% increase from the same period a year ago.