Gen Z Comes of Age with New Preferences
Some members of Gen Z are now 21+. How will their preferences differ from the Millennial generation and what does that mean for small brewers?Read More
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Some members of Gen Z are now 21+. How will their preferences differ from the Millennial generation and what does that mean for small brewers?Read More
This article summarizes some of the key facts and figures of a turbulent 2020, with an eye toward the craft market in 2021.Read More
There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More
This post reviews the new book Beer and Racism. While the academic writing may be a turnoff for some brewers, the content of the book provides valuable links between systemic racism and the brewing industry.Read More
An annual recap of Great American Beer Festival medal winners by state. Which states brought home the GABF hardware this year?Read More
At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More
The short summary of July-September is that small brewers saw better sales than Q2, but levels that still fall far short of 2019. Read More
The Brewers Association is launching a Q3 impact survey covering the period from July-September. Please take a few minutes to fill it out.Read More
What does the future look like for the long tail of beer? Bart Watson thinks through the reasons it's hard to find a clear answer right now.Read More
Media reports on beverage alcohol often use data in inconsistent or misleading ways to tell a narrative. To demonstrate, Bart Watson looks at the the demographic and economic factors driving beverage alcohol consumption over the past 20 years.Read More